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  • #16
    Greg,
    A good number of food and drink consumers never take the time to read labels. The old phrase "ignorance is no excuse to not obey a law" seems to also hold true for consumer products.
    Don't worry, be happy. Meher Baba

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    • #17
      Originally posted by greg:
      Thanks for the support DEEP but I'm not scared.
      REDLINE has been scrutinized by the Worlds largest retailer and their army of lawyers and it has been sitting on their shelfs for about a year now. Furthermore, the Worlds largest nutrition retailer, one that holds products up to a higher standard than any retailer could, also has seen fit to place our product on their shelves.
      A large NUTRITION retailer is much different than a 7-Eleven or convenience store. People who shop nutrition stores generally do their homework before buying. I shouldn't have to be afraid of a cold beverage sitting in the vault next to Pepsi, Red Bull or Coke.


      Originally posted by greg:
      I hear cases everyday about kids downing NyQuil for a buzz, Huffing household cleaners, doing whippets with Whipped cream cans, etc. The bottom line is that REDLINE is no more potentially dangerous than a lot of products currently on the market.
      Sniffing glue and/or cleaners (intentionally) is much different than picking up a cold drink from a c-store and expecting to drink a refreshing beverage...and then being shocked by the overwhelming effects.

      Originally posted by greg:

      We place a more than adequate warning label on our product to let consumers know of its intensity. It is the consumers responsibility to educate himself about a product before ingesting it if he or she has never used the product before, does that not make sense? Furthermore, Does not paying alomost 2 time the normal price for an 8oz energy drink send up any signals about what you are getting? .
      If the warning label was "more than adequate" I don't think we would be hearing these scary stories. Additionally, Red Bull tested their 16oz can in Vegas for almost $4 - price doesn't mean anything on its own.

      Greg - please understand I'm not trying to pick on you or Redline. I'm playing the devil's advocate to spark some thinking and discussion about the big picture here. I have my opinions of course, but honestly think this is more complicated than just saying people should educate themselves. My point is, if they are picking up a cold drink at a c-store why should they have to research the product and/or its safety before drinking it?!?

      This product doesn't fit in this channel of business in my opinion. Nurtition stores = great. Perhaps a "nutrition section" of other retailers = great. On the shelf next to a bunch of other products that won't affect a person in this way = not too great. Just my two cents man...

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      • #18
        My point concerning a large nutriiton store is that they have had their lawyers examine our product and found it safe to use and our labelling appropriate. They are held to a higher standard due to their scrutinuy by the FDA and FTC based on label claims.

        2nd point. I hate to harp on it but personal responsibility and knowing what you are purchasing has to be taken into account here. My point was and is that everything that can get you high in a grocery store banning alcohol does not have age restrictions printed on them. My product does. Moreover, even though RB tested their 16oz at $4 means nothing, they were selling you twice the amount of product for twice the price. REDLINE is the same amount of product for TWICE the price...does that beg the question...what makes it so expensive? I should investigate.

        3rd point- Many, and I mean many people see opportunity in taking advantage of a few adverse reported effects. We have tried to contact the person in question in this story but have had no success. If he were serious he would have had an attorney contact us, but none so far.

        REDLINE is a new generation of Energy Drink. The Caffeine, taurine, sugar, B Vitamins profile isn't cutting it anymore(IMO it never did) so someone is filling a void for the consumers. We offer real energy not a sugar high. It is a natural progression that products get better in a capitalistic economy. If that wasn't true we would still be using abacus' to count our coin and you and I would not be having this discussion over this medium.
        Whether you think can or think you can\'t, you\'re probably right!

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        • #19
          It should have a warning label. I can't even function after drinking one of those and let it be known I regularly drink in the neighborhood of 48oz of other energy drinks each and every day. No joke.

          Love the product for what it is... but everything should come with a warning.
          Bill Brasky built the cabin he was born in.

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          • #20
            Greg,

            I think both you and CStoreCatMan make some very good points. Bottom line if you have a quality product (which many on here seem to think you do) and if you have the research to support your claims of your product's efficacy and safety - you should have nothing to worry about.

            You are experiencing to some degree the demonization and misinformation that Red Bull endured when they first came to market. In fact at that time, people began wrongly accusing Red Bull for side effects people experienced while consuming beverages containing ephedrine - an ingredient Red Bull has never contained.

            I will concede however that perhaps you are a part of a different category of more potent beverages and that placing them next to the Red Bulls and Rockstars of the world misleads consumers as to the effect they will receive.

            As we all know, the current category of e-drinks is walking a tight rope between status quo and government regulation - unfortunately a misunderstood drink like yours could push it over the edge...
            Last edited by Coco Rico; 02-22-2007, 08:54 AM.

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            • #21
              Originally posted by Bill Brasky View Post
              It should have a warning label. I can't even function after drinking one of those and let it be known I regularly drink in the neighborhood of 48oz of other energy drinks each and every day. No joke.

              Love the product for what it is... but everything should come with a warning.

              IT does have a warning label on it. Our label goes far beyond anything else on the market today. It goes way past the "Not intended for children and pregnant women " statement found on most if not all other mainstream energy drinks.
              Whether you think can or think you can\'t, you\'re probably right!

              Comment


              • #22
                Coco,
                Thanks for the kind words.
                However, both you and CStoreCatMan think REDLINE should not be merchandised with the other energy drinks. Where do you think it should be merchandised? It is clearly an energy drink.
                I know they sell the 5.5 beer next to the 3.2 beer. I know they sell Sugar Free Soda next to the regular soda. They had no problem selling Jolt cola out of the same door as the regular colas. The sell Vitamnin Water next to regular water.
                My point is that REDLINE is a natural progression of the energy drink category. Just because it is different doesn't mean it needs to be outcast to some warm shelf in the back of the store.
                Believe me REDLINE is just the beginning. There are more drinks out there waiting for the resources and capital to go mainstream. Like I said, it is a new generation of Energy Drinks.
                Whether you think can or think you can\'t, you\'re probably right!

                Comment


                • #23
                  Originally posted by greg View Post
                  Coco,
                  Thanks for the kind words.
                  However, both you and CStoreCatMan think REDLINE should not be merchandised with the other energy drinks. Where do you think it should be merchandised? It is clearly an energy drink.
                  I know they sell the 5.5 beer next to the 3.2 beer. I know they sell Sugar Free Soda next to the regular soda. They had no problem selling Jolt cola out of the same door as the regular colas. The sell Vitamnin Water next to regular water.
                  My point is that REDLINE is a natural progression of the energy drink category. Just because it is different doesn't mean it needs to be outcast to some warm shelf in the back of the store.
                  Believe me REDLINE is just the beginning. There are more drinks out there waiting for the resources and capital to go mainstream. Like I said, it is a new generation of Energy Drinks.
                  Amen Greg,
                  He is right there is a new GEN for EDs and we are watching and building. See I look at RL as a learning block even greater then RB or Monster. Yea they have great market share but soon it will take a turn to more innovative beverages with a out of the box marketing.... I will agree that the PP for RL is a little high BUT there is a real reason and not just because they are increasing their price to meet their profit margin projections.
                  CJ <br />Business relations

                  Comment


                  • #24
                    im wondering how strong is redline compared say to endorush?
                    i have tryed endorush its pretty strong stuff but i hear redlines even better.
                    what do you guys think?

                    Comment


                    • #25
                      Originally posted by Coco Rico View Post
                      Greg,

                      I will concede however that perhaps you are a part of a different category of more potent beverages and that placing them next to the Red Bulls and Rockstars of the world misleads consumers as to the effect they will receive.

                      As we all know, the current category of e-drinks is walking a tight rope between status quo and government regulation - unfortunately a misunderstood drink like yours could push it over the edge...
                      This is my main point. I think Redline belongs to a higher potency sub-category of energy drinks perhaps - or even a new branch of energy drinks. But my concern, as pointed out by CR is that placing them next to the mainstream drinks IS misleading to the consumer, warning label or not. I think that these kinds of misunderstandings could affect the government regulation issue that CR mentions above.

                      Greg - I'm honestly not sure where Redline would be merchandised based on what CR and I are saying here. I'm sure it is a great product and based on my past history of being a fitness enthusiast, I'm sure I would love and appreciate what it does. I've had my share of supplements over the years - including some like ephedra that are now banned. My belief is that those kinds of supplements are for those who are educated and know what they're doing - they are "tools" to aid the transformation of the body. However, there was no way I was able to purchase them in a 7-eleven, Chevron or grocery store.

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                      • #26
                        I don't think you are picking on REDLINE. I have read enough of yur posts to know where you are coming from. No problem.

                        Your reply begs the question though, If you don't put REDLINE in the Energy door then where does it go? It is labeled an energy drink. It is marketed as an energy drink. It is recognized in retail outlets as an energy drink.
                        Again, REDLINE, Spike Shooter, Endorush and others are all new generation energy drinks that don't follow the same old ingredient profiles that established brands have used.
                        We are all trying to take it to thje next level for the people that want true energy out of their Energy drinks.
                        We are not trying to make psychotroopics that make you feel as though you have energy, we are making drinks that actually work ont the CNS that give you real energy.
                        We have on our label in 3 different areas that REDLINE is potent and has 2 servings in one can. We are doing what we can to let people know that they are about to experience a true rush, not a sugar high. On top of that when you pay $4 for an 8oz drink don't you think you mighht be getting a llittle more than taurine, sugar, and caffeine?
                        I don't understand the statement about peopole buying things in a c-store that is unsafe. I see alcohol, cigarettes, rolling papers, knives, etc in there.
                        All of this are potentially unsafe. All of the above mentioned items reuire the consumer to use some osrt of personal responsobility to insure safety. I do not see a warning on a bottle of beer that states you should only drink half to assess tolerance, nor do I see warning on a knife that says do not run, poke at, stab at, etc towards another person. These may seem extreme but it is true. Redline gives the consumer fair warning that what they are about to ingest is potent and the warning is more than adequate.

                        If products such as REDLINE don't belong in the channel that you talk about then why does it do well in that very same channel? Obviously people are looking for more energy. The channel along with the consumer will decide if REDLINE deserves to be in there.
                        Whether you think can or think you can\'t, you\'re probably right!

                        Comment


                        • #27
                          My uneducated understanding at least the way you have described it;the new generation ED's appear to be more like an "over the counter" drug?
                          Don't worry, be happy. Meher Baba

                          Comment


                          • #28
                            In California, customers are going into the stores looking for these products. There is no confusion when they see Redline or Spike Shooter next to the Rockstar. Redline and Spike are not an impulse purchase. I said it before and I'll say it again. Hardcore Energy Drinks are here to stay. Read it, Learn it, Live it! (All American Burger...1982)
                            One of my best customers told me this statement last Friday. "There are 4 categories in Energy Drinks that sell: Red Bull, Rockstar, Monster and Hardcore (Redline and Spike Shooter) Not Full Throttle, Not No Fear. He does not need anything else in his ED Cooler. He is not an isolated case. I have seen more and more full shelves of Hardcore Ed's in alot of stores, not just a few slots at the bottom of the cooler. When you see Spike Shooter sell an average of 200 cans per week in 7-11's, (I will be happy to send you the scan data) You have to give these products some street cred. Bottom Line: Customers and Stores are asking for these products! Out of the millions of cans and bottles seold each year, very few people have had any negative effects from these drinks.
                            I wish we had BevNet when Redbull hit the market. I bet alot of you guys would be saying the same types of comments. BTW: Didn't Pepsi just come out with Pepsi Maxx? A hyper caffeinated product? Come on....get your heads out of the sand.

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                            • #29
                              Excellent "Fast Times" reference and excellent points.
                              Consumers want more energy, they want hardcore energy. These drinks are definitely here to stay. All of this controversy can be avoided if consumers are just smart about how they drink this stuff and how much they consume. The company can only go so far to educate the masses on its product, at some point it falls into the hands of the consumer.

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                              • #30
                                im also wondering does anyone know where to get redline in australia?

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