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Rockstar Juiced Pomegranate - anybody tried it?

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  • #16
    I disagree.

    Full Throttle Blue Demon is a good line extension, we sell a ton of it. I think Pepsi did pretty well with the Cherry Amp as well.

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    • #17
      Rockstar only had 2 flavors until fairly recently (regular and diet) and they both tasted like urine. It seems that RS panicked at all the new better tasting products entering the category and started pumping out a new SKU every month. All the recent RS flavors seemed to have been executed pretty quickly in an attempt to grab shelf space. The design is the same with the exception of changing the color of the "metal face plate" and the flavors are fairly stock/generic, with the exception of Guava which I haven't tasted. I still don't think that the RS lineup has a fraction of the thought and character put in to the Monster linuep.

      My $0.02

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      • #18
        Not all as it seems...

        Originally posted by DudeMan View Post
        Rockstar only had 2 flavors until fairly recently (regular and diet) and they both tasted like urine. It seems that RS panicked at all the new better tasting products entering the category and started pumping out a new SKU every month. All the recent RS flavors seemed to have been executed pretty quickly in an attempt to grab shelf space. The design is the same with the exception of changing the color of the "metal face plate" and the flavors are fairly stock/generic, with the exception of Guava which I haven't tasted. I still don't think that the RS lineup has a fraction of the thought and character put in to the Monster linuep.

        My $0.02
        I agree but the question is why is the ED companies launching so many so quickly??? and the answer is space if three or four good companies launch a number of brands the space becomes limited to anyother independent trying to gain placement. If the majors fill the door the retailer will not open another door for independent brands, well most won't.
        Last edited by deepnenergy; 06-07-2007, 08:37 PM.
        CJ <br />Business relations

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