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Monster on a Rampage !!!

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  • Monster on a Rampage !!!

    Results count and Monster seems to keep feeding this jaugernaut. Over 50% increase in sales??? AB must be doing something right..... Good for you Hansen's .... great job! Seems like we have a new boss in town.

  • #2
    Still too early to talk about A-B's impact on the brand - if you notice, they also talked about the significant termination costs associated with moving the brand away from the old distributors.

    Philadelphia Coke has it around here - they seem to do really well with it.

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    • #3
      I marvel at what they have done in the energy drink market in just a few short years... soon they will push Red Bull to number 2 in sales the way it is going..... amazing....! Monster Energy Drink.....number 1.... who knew?

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      • #4
        Originally posted by SumPoosieCat View Post
        I marvel at what they have done in the energy drink market in just a few short years... soon they will push Red Bull to number 2 in sales the way it is going..... amazing....! Monster Energy Drink.....number 1.... who knew?
        Rodney Sacks Evidently

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        • #5
          It's so sweet, It barely even taste's like an energy drink. No one can resist the taste. No wonder it's becoming so popular.

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          • #6
            It's sweet, there are a lot of flavor variations, and with the introduction of the three coffee energy drinks, they have the most variety out of any of the major energy drink companies. That is the main reason they are doing so well: variety means something for everyone!

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            • #7
              Monsters new Coffe+Energy drinks are great, I've tried all 3 and will give Monster Tumbs up for mocha and bean. Rockstar roasters should be here sometine next month to challenge Monsters Java. any one else heard the release of Rockstar's coffe's yet?

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              • #8
                They continue to move the category forward and appears to be poised to overtake Red Bull for the number one spot in the US. This to me is simply amazing. What is going on at Red Bull that a drink can start from scratch just a few years ago and zoom up to Red Bull in a blink. Why have they refused to expand the Red Bull brand when others around them have done with such success ?

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                • #9
                  "Why have they refused to expand the Red Bull brand when others around them have done with such success ?"

                  Because they're europeans. Misplaced pride, stubbornness, ego, backwards, slow. "We started this category so we don't need to follow the trends".

                  Red Bull's outrageously expensive marketing is what's keeping them at #1 overall right now. I think it's a matter of time before Red Bull becomes the RC Cola of energy drinks, and Monster and Rockstar the Pepsi & Coke of this category.

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                  • #10
                    I agree completely with the statement above.

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                    • #11
                      Lets not forget

                      Lets not forget the price factor. RB still wants 2 dollars for a small can. Most all the others sell a larger drink for the same price. I'll take the 16 oz over the 8 oz any day when both cost the same. I also will point out that RB is just not cool with the kids. All the kids I know are way more into the Monster or Rockstar. I have never seen teens really wanting a RB they always want a Monster or Rockstar. RB is your parents ED. Monster sponsers extreme sports, extreme music ect.. They are tapping into the largest market. Now if they could take over the Bar scene they would really hurt RB. RB is still all I really see at bars.
                      banned

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                      • #12
                        I have said it for a long time.... I just don't understand Red Bull and their thinking. How hard would it be to come out with Red Bull Orange??? Red Bull Orange and Vodka.....hmmm Not only that but a little 8 ounce can for that long??? Seems like their wings are getting clipped !

                        Do distributors really want to keep paying the price for Red Bull and all that advertising ??? Seems like they would like a little less advertising and a better price by now....

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                        • #13
                          Originally posted by SumPoosieCat View Post
                          I have said it for a long time.... I just don't understand Red Bull and their thinking. How hard would it be to come out with Red Bull Orange??? Red Bull Orange and Vodka.....hmmm Not only that but a little 8 ounce can for that long??? Seems like their wings are getting clipped !

                          Do distributors really want to keep paying the price for Red Bull and all that advertising ??? Seems like they would like a little less advertising and a better price by now....
                          Monster is doing well but still has a long way to go to catch RB...
                          CJ <br />Business relations

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                          • #14
                            I just think it's funny that less than 1 year ago Red Bull launched their 12oz package size and it has since rocketed to the top of the energy drink field passing Monster 16oz in the majority of the US. It's currently poised to pass the sales of Red Bull's flagship 8.3 oz package at an average price per can of $2.89 and it's gaining back share for them. However, most here seem quite content on the anti-Red Bull band wagon. At $44 a case for the 12oz, if I'm Red Bull, I'm laughing my ass all the way to the bank.

                            CR

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                            • #15
                              Originally posted by Coco Rico View Post
                              I just think it's funny that less than 1 year ago Red Bull launched their 12oz package size and it has since rocketed to the top of the energy drink field passing Monster 16oz in the majority of the US. It's currently poised to pass the sales of Red Bull's flagship 8.3 oz package at an average price per can of $2.89 and it's gaining back share for them. However, most here seem quite content on the anti-Red Bull band wagon. At $44 a case for the 12oz, if I'm Red Bull, I'm laughing my ass all the way to the bank.

                              CR
                              I can see why you would laugh at the millions of Americans that are paying 2.89 for a product that don't have as much energy as half of a Rage (made in America) or a number of other American EDs. Soon consumers will learn as they are even now...."one by one", I've heard that before.

                              "We have watched and learned the way of the master and those that have gone before us some to victory some to defeat in the path of the master. It is here we give due respect but prepare to succeed".
                              CJ <br />Business relations

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