Announcement

Collapse
No announcement yet.

Days Of Red Bull Are Numbered.

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Days Of Red Bull Are Numbered.

    Red Bull is as relevant as the 1950's station wagon.
    People will soon realize that it is the simplest and cheapest so called
    energy drink, and there are better products out there or coming soon.

    People who buy RB are ignorant of its contents.

  • #2
    Who said consumers of mass market energy drinks have to
    be knowledgeable of the contents of the energy drinks they are
    consuming?
    Last edited by Mr Zabe; 08-17-2007, 12:26 AM.
    Don't worry, be happy. Meher Baba

    Comment


    • #3
      We have all heard that before.

      Red bull is a brand. At this point the active ingredient could be urine and it would still sell.

      Coke and Pepsi are selling tap water for Christ sake, and it’s some of the best selling water in the country at the same price as soda.

      It’s branding not whether or not it works. Red bulls days are not numbered, red bull spends its days counting the numbers of units sold going up and up.

      Comment


      • #4
        Well said and so true!
        Last edited by Mr Zabe; 08-17-2007, 12:27 AM.
        Don't worry, be happy. Meher Baba

        Comment


        • #5
          IMO, sugar free RB is still the best tasting diet energy on the market.

          Comment


          • #6
            Lol... didn't you also prefer spinach over ice cream ?

            Comment


            • #7
              Drinking sugar free energy drinks is like wearing a raincoat in the shower.

              In Europe you can’t call sugar free red bull an energy drink. If it has no sugar it’s not an energy drink in Europe.

              Comment


              • #8
                Taking a page out of the history book, I think that Red Bull is kind of in a similar position that Coke was in from the late 1930's through the 1950s. Coke believed their product was the best, their strategy was one product, one size - available as many places as possible. Pepsi and others found the holes in that by offering other sizes and better values ( and for some, better taste) that chipped away at Coke's market share. Finally in the mid 50's Coke saw their share starting to decrease enough that they swallowed their pride and started to offer different sizes. Then the advent of multi-slot vending machines led all soda companies to develop their own lines of alternate flavors, to help keep their bottlers from filling up the other slots on their machines with other companies' flavors. Coke survived, of course, because their was more to their success than just product pricing and size. Their marketing, history, and for many, a good product were huge advantages.

                Now Red Bull, they have a bit of history, being "first" - but honestly, the product is not that good. Some people have acquired the taste and will be loyal, but the competitors' superior products, in terms of pricing,size and taste, are certainly impacting and will continue to do so. Red Bull offering different sizes was a first step. Customer loyalty will ensure they won't die - at least, I don't expect it to, just like Coke wasn't going to die either.
                -Andy
                Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

                Comment


                • #9
                  While I agree with the analogy between Coke and Red Bull - you do leave out one valuable point. Though Coke's overall share decreased (similar to Red Bull's now) the overall category grew exponentially with competition bringing more consumers to it. My point being - Red Bull's 40% share of the category today is significantly more valuable than the 65% share they had 4 years ago.

                  CR

                  Comment


                  • #10
                    I did not mean that RB will vanish, but that the days of being #1 is coming to an end.
                    The other day I saw MadCroc at the 99c store, "two for $1".
                    Madcroc is made in austria with almost the same formula as RB.
                    RB is profitable because they are selling the cheapest ED at premium prices.

                    There will be a tipping point when people will realize RB is not worth the $2 price tag, sales will crash land and this will force them to cut the price.
                    That day will be the tipping point, and its not far off.

                    Comment


                    • #11
                      Why do you keep saying Red Bull is the cheapest made energy drink? I don't agree with that. I also think it is not just about price, its the whole package. What you are buying, why you are buying it, how it is made, were you can find it. I enjoy the taste of Red Bull, I like Sugar Free Red Bull more though. I also enjoy DareDevil Light. I have tried Monster, Rockstar, Hype, 180, Full Throttle, Hansens, and many others....I'm just not a fan of them. Red Bull and DareDevil work for me. I can find Red Bull anywere I go. I don't care if I am paying $2 for it, its the drink I want. If your thought on price alone was the norm...then Coke and Pepsi would not sell, nor would any premium sodas like Jones, Boylans, Thomas Kemper etc., because only store brand @ .25 cents per can would move. Everyone would be drinking Tekka Voda and not Skyy or Grey Goose. Remember, its the whole package. I can not tell you how many suppliers I have seen come in to the market and sell "We taste better than Red Bull, and we are cheaper. We will be the new #1" As we have found out in the last year, Red Bull is mortal. But who are they being jumped over by? Monster and Rockstar in some markets. Avalibility, package, taste...it's what will do it for the brand.
                      And while Red Bull is falling from #1, someone earlier made a great reference, their current 45% is worth way more than their 65% 4 years ago. I would gladly start a company tomarrow if I could take 1% of Red Bulls total sales.

                      Comment


                      • #12
                        Yes They Are.....
                        Attached Files
                        CJ <br />Business relations

                        Comment


                        • #13
                          Yes, even though Red Bull's market share is shrinking, their sales overall are growing.

                          Where Monster and Rockstar are succeeding is with their distribution networks - they can reach into many locations where Red Bull isn't. Not to mention the sales and merchandising. You may only see a Redbull salesperson/drive once a week or so, but Coke & Cadbury bottlers have people in many stores 5-7 days a week. It is also easy for Coke & Cadbury bottlers to incorporate energy drinks into existing coolers, displays, racks, shelf space, etc, etc. Red Bull distributors have to come in totally green, unless they are an existing distributor that already deals with that account. They can also afford to give better pricing, because the energy drinks are part of their overall portfolio, not their only brand.

                          It's like Aquafina and Dasani - it's not like they are better waters than Deer Park, Deja Blue, Nestle, whatever... it's the distribution network. You usually can't pass by a Coke or Pepsi machine without seeing a water button on them or a shelf devoted to water or flavored/enhanced water.

                          Comment


                          • #14
                            Taste, quality and even functionality are all subjective. It doesn’t mater if it taste like poison, it doesn’t mater if they use filtered swamp water and it doesn’t matter if it works or not.

                            I have come to the conclusion that the only thing that does mater is if it sells. Market share doesn’t even matter. It only matters that the product is making money.

                            Most of these companies don’t give a crap what they are selling as long as it sells and makes them money.

                            This isn’t wine or micro brewing or bread baking or cheese making, no one is taking pride in hand crafting a product.



                            And NO YOU CAN’T COOK BARBEQUE WITH ENERGY DRINKS.

                            Comment


                            • #15
                              Originally posted by Lepke View Post
                              Taste, quality and even functionality are all subjective. It doesn???„?t mater if it taste like poison, it doesn???„?t mater if they use filtered swamp water and it doesn???„?t matter if it works or not.

                              I have come to the conclusion that the only thing that does mater is if it sells. Market share doesn???„?t even matter. It only matters that the product is making money.

                              Most of these companies don???„?t give a crap what they are selling as long as it sells and makes them money.

                              This isn???„?t wine or micro brewing or bread baking or cheese making, no one is taking pride in hand crafting a product.



                              And NO YOU CAN???„?T COOK BARBEQUE WITH ENERGY DRINKS.
                              So can we say mass market makes craftsmanship fall by the way side?
                              Don't worry, be happy. Meher Baba

                              Comment

                              Working...
                              X