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  • #16
    3 more coffee flavors of Rockstar? Ugh! Will they be any different really than the 3 Java Monsters?

    Booma, I'm curious on the new skus too. I wonder if they're just new can sizes.

    The new Spike Shooter flavor is Tequila Lime or something like that.

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    • #17
      Originally posted by deepnenergy View Post

      In truth the way they are taking the shelf space there is no room for choice...does that not hurt fair trade...
      It is only NOT fair trade if you do not have the shelf space.
      Let the market decide, that is what a free market economy does. If Rockstar brings out 4 new skus and they collect dust on the shelf then the retailer will put something else there. The retailer is smart enough to realize that the consumer wil eventually go somehwere else to buy what he wants.
      Whether you think can or think you can\'t, you\'re probably right!

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      • #18
        Originally posted by deepnenergy View Post
        and if you are asking innovation...By developing a combined formula that gives the consumer the most energy one might need at the same price of one can of any other brand in a whole day and with out crash? I would say that would be something new....better is better, bottom line.
        Where is the innovation..your ingredient profile looks like all the others.
        Do you guys have a patent on stabilizing creatine in liquid? As far as I know creatine in a liquid after 7-10 minutes becomes unstable and turns into creatinine, which can be very toxic, however at 50 mg I couldn't see it promoting strength if it worked or creating serious problems from toxicity.( unless it was esterfied). There is a reason that SOBE No Fear took creatine out of their drink!
        Whether you think can or think you can\'t, you\'re probably right!

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        • #19
          Found out some more info on the Rockstars.

          The Coffee line will be called Rockstar Roasted and come in 15-oz cans in Mocha, Latte and lower-caloire Light Vanilla. They'll use Ace K as the sweetener in the low cal one. The cans will have the big star logof and are in brown and tan shades.

          RockstarPunched fruit punch flavor is expected to debut this month 16 and 24 oz cans.

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          • #20
            Originally posted by ehinkes View Post
            Found out some more info on the Rockstars.

            The Coffee line will be called Rockstar Roasted and come in 15-oz cans in Mocha, Latte and lower-caloire Light Vanilla. They'll use Ace K as the sweetener in the low cal one. The cans will have the big star logof and are in brown and tan shades.

            RockstarPunched fruit punch flavor is expected to debut this month 16 and 24 oz cans.
            Rockstar is opening a coffee shop. This is just too much.

            Monster and Rockstar have gone into coffee business. This is good actually, where it opens space for the TRUE energy drinks.

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            • #21
              Monster will introduce 4 Brand new sku's, BFC is hiting the market in next few weeks so..it would have to be 5 new sku's, does any one know what kind of Milk base is rockstar using? I've heard several different storys about this new sku's 1)Rockstar roasters are powdermilk base?? 2)real milk?? and three i heard it was a knock off a coffe name Havana?? ( or similar base of coffe) does anyone know

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              • #22
                the sku's will not be 24oz sku's they will be Brand New Sku's

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                • #23
                  Originally posted by greg View Post
                  Where is the innovation..your ingredient profile looks like all the others.
                  Do you guys have a patent on stabilizing creatine in liquid? As far as I know creatine in a liquid after 7-10 minutes becomes unstable and turns into creatinine, which can be very toxic, however at 50 mg I couldn't see it promoting strength if it worked or creating serious problems from toxicity.( unless it was esterfied). There is a reason that SOBE No Fear took creatine out of their drink!
                  We must have done something right; we can sell Rage (the same formula) any where in the world that allows the sell of 16oz... and for that poor attempt to bash I will say..... I forgive you. And to let you know I removed a large part of that study before I posted it, because I like you. I was asking a question and you did not give an answer so I had to search it out, I just wanted to know why...you said “you did not know”.


                  I am sure Canada with their high standards would not allow something that could be or become toxic into the market, as you are very aware. O you must have forgotten our friends to the north. The place where Rage started in 06...

                  Rage uses Top Tier ingredients the surpasses most formulas that are made by product cost vs. margin, That’s why I think Red Line is a good supplement… see I didn’t say dietary, I know you don’t like that
                  Last edited by deepnenergy; 09-21-2007, 12:36 AM.
                  CJ <br />Business relations

                  Comment


                  • #24
                    deep....I actually didn't want to get into the whole CODEX thing because out of over 3200 memmbers on this board I would venture a guess that maybe, and this is a liberal number, 10 people have even heard of CODEX. That is why I said I didn't know...I just didn't want to open that can of worms.

                    So I guess you think that because you can sell your drink in any market in the World means that it is innovative. Do you guys take into account different cultural taste when making this one size fits all drink? I know Coke and Pepsi have different flavors for Coke in Africa, The US, South America, etc.

                    Here is a link to a study done by one of the founders of Creatine Supplementation, Dr. Roger C Harris. This study is representative of most studies of creatine when pre-mixed in water or a serum type application.
                    Creatine Newsletter #28: Is serum a hoax?

                    But the study begs the question: Why do companies still think that pre-mixed creatine is still effective at building strength. Furthermore, as indicated in the study, the amounts needed to truly have an affect on muscle strength are in inadequate doses, again, unless in its esterfied form( an alcohol molecule attached to the creatine).

                    I am not "bashing" your product, I am just trying to see where Rage is innovative, by your definition. Your own picture( in an earlier post) compares your ingredients to other drinks in the market. They are essentially the same, yet you say they are innovative. All you did was use the same ingredient and just increased the values. That's not innovative, thats not building a BETTER mouse trap, you just built a BIGGER mouse trap.
                    Lastly, why does an energy drink have creatine in it anyway? what is its purpose?
                    Whether you think can or think you can\'t, you\'re probably right!

                    Comment


                    • #25
                      Greg;

                      Why not redline in cans?

                      Comment


                      • #26
                        you know whats wierd

                        I actually got a myspace friend request from the rage energy drink

                        weird

                        Comment


                        • #27
                          I like the bottle

                          I liked the AL bottle and I like the Plastic bottle as well. It stands out and looks nice. great design. Some companies plastic bottle are kind of lame and just shrink wrapped looking basic bottles that look unprofessional. The Redline bottle make me think of quality.

                          Originally posted by greg
                          We had them in a thick walled can when we first introduced it. As volume grew we need faster and more reliable turn around on or inventory. The company we bought the cans from also did the AB 16 oz bottle. We would have an orderin for 1mm cans and AB would come in behind us with a 10-15mm bottle order, we kept getting put in the back of AB.
                          We created the plastic mold for the pet bottles and that is how we got into plastic bottles.
                          g
                          banned

                          Comment


                          • #28
                            I don't know if anyone's tried this - I read about the Rip It Ginzing-er, but yesterday at my local Sam's Club they had a case of 12 Rip It Citrus X and then 12 Rip It Stinger-Mo. At first glance I thought maybe the Stinger-Mo was just a renamed Limewrecker, but then I looked it up on their website and found that it is, indeed, a new flavor, supposedly Tropical Flavor. Also, something interesting - instead of the usual 100 mg of caffeine per serving (8 oz) this new drink (and I think the Ginzing-er) have only 85 mg of caffeine per serving. It sounds good, though - I think I'll buy some the next time I'm there.
                            Jack's Mom
                            "Life is too important to be taken seriously."

                            Comment


                            • #29
                              darn

                              What was the price on the rip it 12 packs? I have tried the ginzinger but I can't find the stinger-mo. Have you tried Walmart for single rip its? I like the ginzing-r It's like ginger ale to me.



                              Originally posted by jacksmom View Post
                              I don't know if anyone's tried this - I read about the Rip It Ginzing-er, but yesterday at my local Sam's Club they had a case of 12 Rip It Citrus X and then 12 Rip It Stinger-Mo. At first glance I thought maybe the Stinger-Mo was just a renamed Limewrecker, but then I looked it up on their website and found that it is, indeed, a new flavor, supposedly Tropical Flavor. Also, something interesting - instead of the usual 100 mg of caffeine per serving (8 oz) this new drink (and I think the Ginzing-er) have only 85 mg of caffeine per serving. It sounds good, though - I think I'll buy some the next time I'm there.
                              banned

                              Comment


                              • #30
                                Originally posted by greg View Post
                                deep....I actually didn't want to get into the whole CODEX thing because out of over 3200 memmbers on this board I would venture a guess that maybe, and this is a liberal number, 10 people have even heard of CODEX. That is why I said I didn't know...I just didn't want to open that can of worms.

                                So I guess you think that because you can sell your drink in any market in the World means that it is innovative. Do you guys take into account different cultural taste when making this one size fits all drink? I know Coke and Pepsi have different flavors for Coke in Africa, The US, South America, etc.

                                Here is a link to a study done by one of the founders of Creatine Supplementation, Dr. Roger C Harris. This study is representative of most studies of creatine when pre-mixed in water or a serum type application.
                                Creatine Newsletter #28: Is serum a hoax?

                                But the study begs the question: Why do companies still think that pre-mixed creatine is still effective at building strength. Furthermore, as indicated in the study, the amounts needed to truly have an affect on muscle strength are in inadequate doses, again, unless in its esterfied form( an alcohol molecule attached to the creatine).

                                I am not "bashing" your product, I am just trying to see where Rage is innovative, by your definition. Your own picture( in an earlier post) compares your ingredients to other drinks in the market. They are essentially the same, yet you say they are innovative. All you did was use the same ingredient and just increased the values. That's not innovative, thats not building a BETTER mouse trap, you just built a BIGGER mouse trap.
                                Lastly, why does an energy drink have creatine in it anyway? what is its purpose?

                                I will answer as follows...

                                << Greg>>>so I guess you think that because you can sell your drink in any market in the World means that it is innovative.

                                We believe it is not a new ingredient or package that makes Rage Innovative; it is the fact that we formulated a superior Beverage to offer an EB that brings all into one can.

                                Innovative

                                Adjective
                                1. ahead of the times; "the advanced teaching methods"; "had advanced views on the subject"; "a forward-looking corporation"
                                2. Being or producing something like nothing done or experienced or created before; "stylistically innovative works"; "innovative members of the artistic community"; "a mind so innovational, so original"

                                I do not see any other EB like Rage that offers the energy Rage offers in a single can... it's the energy value per can.

                                <<Greg>>Do you guys take into account different cultural taste when making this one size fits all drink?

                                Sure we do but now you???„?re talking Taste not energy, it's the ingredients we are talking about here Greg...


                                <<Greg>>Here is a link to a study done by one of the founders of Creatine Supplementation, Dr. Roger C Harris. This study is representative of most studies of creatine when pre-mixed in water or a serum type application.
                                Creatine Newsletter #28: Is serum a hoax?

                                Looked it up, no page??? try this one...

                                Creatine Newsletter #28: Is serum a hoax?

                                What year was this page wrote, what technology has developed since?

                                <<<Greg>>> Lastly, why does an energy drink have creatine in it anyway? what is its purpose?

                                Creatine is nitrogenous organic acid which naturally occurs in vertebrates and helps to supply energy to muscle and nerve cells. It will also help with muscle fatigue. The level is lower but Rage is not looking to bulk up our customers, we are an EB company and we are not competing with Muscle Max or even any dietary supplements like red line. Rage is a energy supplier to our consumers, you never here us say Bulk Up with Rage or Get strength from drinking Rage...We say Rage is the strongest energy beverage on the shelf period....
                                CJ <br />Business relations

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