Distribution Roundup: PepsiCo Partners With Buffalo Wild Wings, XYIENCE Hits the Dust Bowl

Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.

Belvoir Announces Launch in The Fresh Market

NEW YORK – On the heels of their successful launch of their Organic Elderflower Lemonade since December 2012, Belvoir Fruit Farms—a family owned company that has been producing hand-made beverages since 1981—is proud to announce the launch of its new flavor, Elderflower and Rose, in the specialty grocery retailer The Fresh Market.

The healthy and refreshing beverage has been seeing a successful national roll out, …