Plant-based food and beverage maker Califia Farms announced today that it has named CPG industry veteran Dave Ritterbush as CEO. The company’s founder and longtime chief executive Greg Steltenpohl is set to remain on the board as an Executive Director.
The food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’ efforts to give back, including Kate Farms’ and Upwell’s donations to at-risk seniors in Native American communities, Califia Farms’ support for baristas and cafes and a pop-up grocery store for healthcare workers featuring Bolthouse Farms products.
In this recap of brand news and product updates from the 2020 Winter Fancy Food Show, we examine the rapid evolution and expansion of Califia Farms' oat-based beverage platform, as well as the new keto product line from Remedy Organics and the emergence of several new products with Asian-inspired fruit flavors.
California-based plant-based food and beverage maker Califia Farms this morning announced the close of a $225 million Series D funding round led by the Qatar Investment Authority (QIA), the company’s largest raise to date.
Waltz CBD Seltzer Launches in Colorado; NOCCO Adds 500 Accounts Nationwide; Phivida Partners with Gotham Brands for Oki Rollout; Califia Farms Adds 3,200 7-Eleven Stores; Spindrift Launches in Publix; Cafe Agave To Expand Across the Country; Petal Adds Gelson’s; Positive Beverage Adds Target in California and Colorado
Califia Farms, known for its innovative, plant-based beverages in distinctive, curvy bottles, has announced the launch of its products into participating 7-Eleven stores in four regions as a result of increased consumer demand for dairy free options.
Califia Farms is making the jump into shelf-stable beverages with the launch of a four-SKU line of nitrogen-infused cold brew lattes made with oat milk, a move that will facilitate expansion into e-commerce and convenience channels.
While Oatly is currently front and center in oat milk, it is facing an increased competition as brands including Quaker Oats, HP Hood, Silk, Califia Farms, Happy Planet, MALK, Elmhurst Milked, Rise Brewing Co., and Mooala all showcased their respective innovations at Expo West.
Califia Farms, best known for its innovative plant-based beverages in distinctive curvy bottles, continues breaking barriers on "What Plants Can Do" with the launch of Übermilk, a nutritious line of oat milk beverages that go above and beyond to deliver a good source of protein and other essential nutrients.
The new year has kicked off with several new launches and line extensions, as January’s new product gallery features Dirty Lemon’s first release in a year of new monthly SKUs, Coca-Cola’s foray into non-alcoholic adult beverages and several launches which suggest the CBD beverage trend will continue to surge forward in 2019.
In this interview recorded at the Winter Fancy Food Show 2019, Califia Farms co-founder and CEO Greg Steltenpohl shared his thoughts as to why oat milk has captured the interest of consumers (and particularly coffee lovers) and the potential for oat milk to be integrated into Califia’s portfolio of RTD coffee drinks.
All three major beverage manufacturers enjoyed individual sales increases during the four-week period ending on Dec. 29, with all-channel dollar sales up 5.8 percent, according to an analysis of Nielsen data by Wells Fargo Securities.
As dairy alternatives continue to rise new brands are rapidly entering the space, bringing with them disruptive innovations and unique platform propositions. But an influx also means brands have to work harder to differentiate and protect their corner of the grocery shelf. So the question becomes: how do you build the platform?