It will be a busy summer and fall for Genius Juice. The company has recently announced a summer launch into all Publix locations in Florida (over 600 locations), HEB – Healthy Living Stores (110 locations), and Target launch in September (West Coast and Northeast totaling 600 locations).
The food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’ efforts to give back, including a Giving Back Giveaway featuring ten food and beverage brands and donations being made to support marginalized communities in New York City.
Genius Juice, makers of the whole coconut smoothie beverages, will be airing nationally on Shark Tank this Sunday, January 19th at 9 PM/8PM Central. The show gets an estimated 3-4 million viewers per episode.
Genius -- which recently re-launched its popular, in-demand coconut smoothie -- has partnered up with LA Distributing, one of the premiere distributors in Southern California with a reach to thousands of independents and natural chains in Los Angeles and Orange County.
Approximately a year after Genius Juice discontinued its flagship coconut smoothie line, the beverage maker is shifting gears once again with a relaunch of its original product. CEO Alex Bayer said the company never wanted to discontinue its smoothie line, but that the company’s distribution had grown too wide for its manufacturing capabilities.
Genius last week announced that it has discontinued its line of coconut smoothies and in its place launched a new line of organic “Superfood Smoothies.” Positioned as a healthy meal replacement drinks, the products are made with almond milk, superfood ingredients, including quinoa and maca, and plant-based protein.