The business is much more complex than when David Smith founded High Brew in a moment of inspiration while on a sailing trip with his family. But the brand is returning to its core elements once again to find a new visual identity aimed at organizing its growing product portfolio and standing out in an increasingly crowded coffee set.
After four years at cold brew maker High Brew Coffee, CMO Mari Lee has announced her exit from the company, effective January 15. Lee joined High Brew in 2015 after serving as vice president of field marketing at KIND, and has previously held positions at Glaceau and Red Bull. High Brew’s brand manager, Miles Aghajanian, will take over after her exit.
In this gallery of new products as seen at Natural Products Expo East 2019, we highlight some of the notable product launches and revamps in the coffee and creamer categories, including innovations in alt-milk pairings and shelf-stable varieties.
High Brew Coffee founder/CEO David Smith reflected upon his 20 year journey as a beverage entrepreneur, from the development and eventual sale of Sweet Leaf Tea to his next act in the coffee business. During our conversation, he explained why a strong company culture is key to success, the importance of planning for growth, and why, no matter how well you plan, mistakes are unavoidable.
High Brew Coffee, an Austin-based natural beverage company, is excited to announce a new celebrity investor in singer, songwriter and music superstar, Shakira. The savvy businesswoman is using her talents to help bring High Brew’s “For Those Who Do” message to a larger, diverse audience.
Major league baseball players, pitcher Walker Buehler, and power-hitter, Trevor Story, have more in common than their jerseys and positions might suggest: a love of High Brew Coffee. Having only been on opposing sides of the diamond, the two players found common ground thanks to the Austin-based brand.
In this slideshow gallery, we highlight some of the notable new coffee and tea products from Expo West 2019, including new shelf-stable cold brew lines from Chameleon and High Brew, a nitrogen-infused Thai iced tea with oat milk, and Hiball’s return to the cold brew category.
In the first of BevNET's multi-part recap of the major beverage category trends, new products and news from Natural Products Expo West 2019, we examine how dairy producers are rallying around grass-fed products, the rise of collagen-infused drinks, and how coffee brands are building around plant-based milks.
High Brew Coffee, the Austin-based natural beverage company created “for those who do,” announces the brand’s first 11-ounce line of Triple Shot cold brew cans, providing three times the natural caffeine as a regular cup of coffee.
A new wave of coffee sodas and sparkling cold brews are aiming to overcome some of the stigma around the niche category and change how consumers view the concept of a carbonated coffee through bold innovations and unique flavors.
During last week’s Natural Products Expo West, held in Anaheim, Calif., High Brew CEO David Smith sat down with BevNET editor-in-chief Jeff Klineman to discuss the reasoning behind this latest line extension, as well as the key factors that are shaping the evolution of the cold brew category.