Humm Zero, the new sugar-free line from the Oregon-based kombucha brand, is set to launch in select markets and on Amazon in April. The product will be sold in 11 oz. single-serve cans ($2.99 SRP) and 4-packs ($9.99) in four flavors: Peach Tea, Blood Orange, Ginger Lemonade and Raspberry Lemonade.
Humm Kombucha, already the nation’s no. 1 seller of kombucha in cans, unveiled national expansion and availability of five of its most popular flavors in cans at the Natural Products Expo East 2019, September 12 -14th, 2019 in Baltimore, MD, booth #8609. Humm Kombucha cans are available nationwide.
Mark Nunn Leaves Nutpods, Starts Consulting Business; Humm Hires Matt Witherell as President; Dean Foods Names New CEO; Former Coke Exec Joins Glucose Health Board; FloWater Names New Chief Sales Officer; O2 Sports Recovery Names New VP of Sales
Humm Kombucha announced that it has named Matt Witherell as president. Witherell brings more than 20 years of experience in general management, strategy, finance, sales and cross-functional team leadership for high-profile companies, including Red Bull, MillerCoors, JPMorgan Chase, Barclay’s Capital and Deloitte Consulting.
Humm Kombucha has cancelled plans to construct a $10 million production facility in Roanoke, Virginia, telling the city that improvements in production and distribution capabilities at its Bend, Oregon headquarters made an East Coast expansion unnecessary.
Bhakti Chai Hires New VP of Sales, Cuts Two Execs; Welch’s Names Bynum as CEO; Humm Kombucha Hires New VP of Marketing; Mark Walen Joins Topa as CEO of Beverage Distribution Group; Distill Ventures Taps New Non-Alc Leader
In the second and final part of our Natural Products Expo East 2018 recap, BevNET covers news emerging from the Organic Trade Association meeting and takes a look at some of the new products and developments in plant-based dairy, kombucha, functional waters and other categories.
Christopher Kimball, the founder of Milk Street and America’s Test Kitchen, explained his perspective that, at its core, there is nothing “authentic” about food, which he views as a “river that keeps moving,” shared his stance on buzzy trends and why flavor is what’s missing in the discussion about organics.
Bruce Boettner Joins Humm Kombucha; Pressed Juicery Brings on New Sales VP; Lavit Names Former Keurig Exec as VP National Account Sales; Hardy Assumes Head of Consumer & Athlete Engagement Role at Gatorade; Danny Rubenstein to Advise Vuka
Bayside Distributors, which currently services around 1,100 accounts in Massachusetts and Rhode Island with a focus on independent gourmet, natural and specialty stores, has followed the pivot in food and beverage towards trends like clean label, plant-based and reduced sugar.