MTN DEW Introduces Sweet Lightning Exclusively at KFC

Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavors.

Tea of a Kind Expands Distribution with Raley’s

Vessl, Inc. announced that its innovative bottled tea beverage Tea of a Kind will be on the shelves at 112 Raley’s locations in Northern California and Reno, Nevada.

Elmhurst Expands Hemp Creamer Line with New Flavors

Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based nut and grain milks, is excited to announce the expansion of its Hemp Creamer line with new crowd-pleasing flavors: French Vanilla, Hazelnut and Golden Milk.

Hella Cocktail Co. Launches Hella Bitters & Soda

New York City-based Hella Cocktail Co., a craft manufacturer of premium nonalcoholic mixers and bitters, presents their newest product to the SFA market and beyond: Hella Bitters & Soda.

Raw Generation Introduces Limited-Edition Summer Variety Pack Juices

Available for pre-order now, Raw Generation has introduced their new Summer Variety Pack consisting of three fresh summer flavors. Shipping on June 12, the trio of fresh and fruity summer flavors consists of Pineapple Pepper, Melon Mint and Spicy Lemonade. 


World Waters, the makers of the pioneering, cold-pressed WTRMLN WTR, announced the global launch of WTRMLN SportWTR. Next in the company's super clean hydration lineup, WTRMLN SportWTR is an electrolyte-filled, healthy hydrating and performance enhancing clean drink that supports however you Sport - from the court, field, boardroom or dance floor.

Weller Welcomes Megan Siegel Jansen as VP of Sales

In her new role, Siegel Jansen will be responsible for driving Weller’s growth within foodservice, retail and alternate channels. Siegel Jansen will also oversee and manage the brand’s national sales team as they to expand distribution due to the overwhelming popularity of their products.

Q Mixers Returns as Official Mixer Partner Of Bar Convent Brooklyn

Q, the Brooklyn born-and-bred brand of spectacular mixers, has announced it has signed on for the second consecutive year as the official mixer partner of the Bar Convent Brooklyn, to be held June 11-12 at the Brooklyn Expo Center, just a short ride from Q’s home offices. 

Perfect Hydration Alkaline Water Expands to Kroger Family of Companies Nationwide

Perfect Hydration Alkaline water will flood the shelves throughout the Kroger Family of Companies nationwide this summer. With remarkable success in select Ralph’s and 7-Elevens across the country, the alkalinized, mineralized, electrolyzed and ionized water is set to hit the shelves of Kroger Brand stores starting in early June 2019.

MTN DEW Releases DEWNited States Collection

MTN DEW is celebrating what makes the United States great this summer by releasing the DEWnited States Collection, a limited-edition bottle series representing all 50 states.

Nestlé Nesquik Partners with Football Star DK Metcalf for #KeepOnChuggin Campaign

Nesquik officially has announced the brand’s partnership with Seattle wide receiver DK Metcalf, who will star as the face of the Nesquik #KeepOnChuggin campaign. As a player and a person, Metcalf perfectly embodies the message of the new campaign, which aims to serve up motivation in a bottle.