Soylent Launches 4-Pack Tetra in Target and Walmart

Rosa Foods, the makers of Soylent, announced today that two of their Ready-to-Drink flavors will now be offered in an 11 oz Tetra Pak, available in a 4-count multipack. The new packaging will retail in both Walmart and Target, which will enable the brand to reach the masses in this rapid expansion in thousands of Walmart and Target locations.

Welch’s New Ad Campaign Targets Gen X Men

Welch’s, the world’s leading seller of Concord and Niagara grape-based products, shines a light on a frequently ignored shopper in America and it’s not who you’d expect. Launching today, the marketing campaign “Tough as Grapes” will focus on a new audience of Gen X men with a tough and gritty look at how Welch’s Grape Juice is made with the world’s toughest antioxidants.

HFactor Expands Retail Distribution with Activation in Wegmans

Innovative and award-winning HFactor hydrogen infused water announced today that its flagship beverage is now available in an additional 98 stores in the mid-Atlantic and New England regions as a result of its activation in Wegmans Food Markets.

Koia Enters Walmart Stores

Koia, the naturally cravable, plant-based protein beverage, today announced its distribution into 400 Walmart stores in 14 states, including California, Texas, and Florida. Koia’s original flavors, Vanilla Bean, Cacao Bean, Coconut Almond as well as newer introductions, Cold Brew Coffee and Cinnamon Horchata, are available at select locations across the country.

Big Geyser to Distribute Sweet Leaf Tea Products Throughout New York

Dunn’s River Brands (DRB), a holding company with a portfolio of beverage brands formed in partnership with consumer-focused private equity firm Fireman Capital Partners, today announced that it has partnered with Big Geyser, one of the largest distributors of premium non-alcoholic beverages and snacks in the country.

Glanbia Performance Nutrition Introduces Anytime Energy & Protein Beverages

Optimum Nutrition (ON) will introduce a new lightly carbonated “anytime energy” beverage, Essential Amin.O. Energy + Electrolytes to the convenience channel at the NACS Show 2018 in Las Vegas, Nevada. ISOPURE, another Glanbia Performance Nutrition brand, will introduce a new version of its popular Zero Carb protein drink.

GacLife Launches Health and Beauty Wellness Water

GacLife, the first gac superfruit-infused beverage brand, announced the world’s first line of gac-based wellness products that help promote skin and vision care. The beverage brand infused the world’s first line of health and beauty water with a new superfruit, gac.

NessAlla Kombucha Celebrates 10th Anniversary with a New Look

NessAlla Kombucha, located at 1418 S. Park Street, is celebrating its tenth trip around the sun this year. Since setting out on that voyage, the company has undergone tremendous growth and change. Vanessa Tortolano and Alla Tsypin, co-founders, want to communicate this transformation with a new identity.

Brew Dr. Kombucha Brings Back Vanilla Oak

Back by popular demand, Brew Dr. Kombucha’s winter seasonal, Vanilla Oak, is now available nationwide and in Canada. The limited-edition flavor features a crisp combination of fresh-scraped organic vanilla bean and oak steeped in a kettle with black tea.

ThermoLife International Files Suit Against VPX

On October 10, 2018, ThermoLife International, LLC filed suit in Arizona Federal District Court against Vital Pharmaceuticals, Inc. ("VPX"). ThermoLife is a leading technology supplier in the sports nutrition and supplement industry.

Yerbaé Enhanced Sparkling Water Launches 16 Oz. Line

Scottsdale entrepreneurs, Todd and Karrie Gibson, have launched the next generation of their Yerbaé Enhanced Sparkling line of beverages. The new 16 oz. cans continue in the success of the Yerbaé 12 oz. sleek Yerba Mate sparkling water line.

Organic Valley Achieves Complete Renewable Energy Goal

Organic Valley, America’s largest cooperative of organic farmers and a leading organic brand, today announced details of the first-of-its-kind community solar partnership launched last year.

Essentia Water Announces Partnership with Rose Bowl Stadium

Essentia, the pioneer of ionized alkaline bottled water in the U.S., has announced an official partnership with the iconic Rose Bowl Stadium. Essentia Water is currently available for purchase at the venue.

Mooala Introduces Strawberry Bananamilk

Crafted from real fruits and roasted sunflower seeds, the new Mooala Strawberry Bananamilk (MSRP $5.99) is USDA-certified Organic and offers an exciting new flavor to the marketplace that consumers may enjoy guilt-free.