Carolina Panthers Football Players Re-Sign with TEN Spring Water

Professional football players Colin Jones, Teddy Williams and Mario Addison of the Carolina Panthers have re-signed with TEN Spring Water for a third year. The popular bottled alkaline water brand has a growing list of high-profile endorsers including the UFC’s reigning Women's Bantamweight Champion, Amanda Nunes.

ORAL I.V. Hires New Director of Sales

ORAL I.V., Inc., the creator of one of the only all-natural, sugar-free, stimulant-free and zero calorie hydration aids on the market, announces the hire of Dale Pinneke as Director of Sales to further the company's continued sales growth and expansion into new markets such as health and wellness.

Cascadia Managing Brands Announces Genuine Coconut

Cascadia Managing Brands, a Brand Management and Consulting firm in the beverage industry, is launching Genuine Coconut Water, organic and raw coconut water with easy opening system.

Arteasan to Launch Two New Flavors at the Summer Fancy Food Show

Arteasan Beverages, makers of the only 5-calorie ready-to-drink iced tea infusions, today announced that it will unveil two new flavors, a Matcha Tea with Watermelon & Mint (‘Glow’) and an Oolong Tea with Pineapple & Ginger (‘Cleanse’), at the Summer Fancy Food Show in New York on June 25-27, 2017.

Rooibee Red Tea Donates Over 5,000 Cases of Tea

The tea will be donated to several organizations, including over 3,200 cases going to Feeding America Kentucky’s Heartland and 2,000 cases to Feed Our Vets.

Boxed Water Hosts ReTree Event with the National Forest Foundation

Last week, Boxed Water in partnership with the National Forest Foundation (NFF) put on an event to give back to the planet. The focus of the event was Boxed Water’s #ReTree campaign, where the brand plants two trees for every social #ReTree post. To date, Boxed Water, with the help from fans, has planted 500,000 trees.

Cascadia Managing Brands and MetaBrand Form Strategic Alliance

The two companies have been working on each other’s projects and products for several years. Much of MetaBrand’s sales and sales execution work will be handled by Cascadia Managing Brand, while MetaBrand will handle much of Cascadia’s research and development and production management.

LifeFuels Raises $5 Million in Seed Round

Beverage technology company LifeFuels raised $5 Million in seed funding in a round led by healthcare entrepreneur and angel investor Trenor Williams. The funding round primarily consists of strategic angel investors with experience in consumer products, beverage, and healthcare.

Guru Chosen as Agency of Record for Clover Sonoma and Mamma Chia

San Francisco-based agency Guru, a purpose-driven creative agency, has been chosen as Agency of Record (AOR) for family-owned and operated dairy Clover Sonoma and organic beverage and family-owned and operated snack company Mamma Chia. Guru will serve as AOR for both companies, with responsibility for delivering creative work in the U.S., spanning brand activation, digital, broadcast and print.

ITO EN’s Rona Tison to Receive ‘John Harney Lifetime Achievement Award’

As the 2017 John Harney Lifetime Achievement Award recipient, Tison will be recognized for her significant support of the tea industry's growth, innovation and education. She will receive the honor during the World Tea Awards (#TeaAwards) program at World Tea Expo from 6 to 8:30 p.m. on June 14.