Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers
One year, one rebrand and reformulation after its original scheduled launch, XED Beverages co-founders Zeke Bronfman and Nate Medow are looking to pick up from where they never got a chance to start with the company's debut product: Sesh, a four-SKU line of 6% ABV cocktail-based spiked seltzers called Sesh