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Ellie Goulding Joins CORE As Investor, Endorser

CORE Hydration has unveiled singer Ellie Goulding as its newest celebrity investor and the centerpiece for a new cross-platform marketing campaign this summer.

Beverage School: How Brands Are Building On Campus – Part 1 of 2

Two recently launched college-based beverage startups, Up Dog Kombucha and Sunniva Super Coffee, have leveraged university resources and their own insight into students’ shifting tastes and demands to create a viable route to market from their dorm room to store shelves.

BevNET Podcast Ep. 58: Why Juice Press is “Constantly Reinventing the Wheel”; The Soylent Phenomenon

In this episode of the BevNET Podcast, Marcus Antebi, who launched cold-pressed juice chain Juice Press in 2010 and now presides over a chain of 62 stores across the Northeast, explained his belief that “common innovation is complete” and that it’s incumbent upon food and beverage manufacturers to up the ante with nutrient-dense ingredients and formulations.

New Age Beverages Acquires Premier Micronutrient Corporation

The no-cash agreement brings 100 percent of the assets and interests of PMC, its portfolio of products, intellectual property, and the formulas for existing and planned healthy functional beverage products for the pharmacy, medical, sports and military, and other industries.

Lumi Juice to Move Headquarters to Pennsylvania, Puts HPP Machine On the Market

Cold-pressed juice brand Lumi Juice is moving its headquarters to the Philadelphia area as it seeks to reduce overhead costs and expand its distribution footprint. The company, recently signed a deal with Universal Pasteurization, a provider of cold storage and HPP services to food and beverage manufacturers, to lease a 6,000 sq. ft space within its Malvern, Penn. facility.

Inspired Brews Kombucha Feels The Love in Philly

Inside Inspired Brews’ 750 sq. ft. production space, located a few blocks west of the Delaware River in a neighborhood called Old City, customers can see that process happening before their eyes. Around eight to 10 varieties, made with local organic produce whenever possible, are produced at any given time and flavored in five-gallon glass barrels.

Owl’s Brew Lands $4M in Series A Round

Owl’s Brew, makers of tea-based cocktail mixers and a tea-and-beer Radler line, announced Thursday it has closed a $4 million series A funding round. The round included large investments from firms Cambridge Companies SPG and Anheuser-Busch InBev’s ZX Ventures.

Nestea Takes ‘Less is More’ Revamp On Tour

After announcing earlier this year that the tea brand would be relaunched with new packaging and a cleaner formula, Nestle Waters North America is now taking the new Nestea to several U.S. cities with a touring “tiny home,” starting Wednesday in New York City’s Herald Square.

Brands See Flavor, Marketing Opportunities in Hybrid Drinks

As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.

Nakasone at the Helm of Purity Organic as Minnick, Guard Depart

Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.

Honey Finds Sweeter Spot With Beverages

In 2015, an internal volumetric study from the National Honey Board surveyed food and beverage companies and found non-alcoholic beverages have surpassed baking as the most popular category for honey.

Industry Vets to Take on Cancer with Gratitude Foods

Inko's Founder Andy Schamisso and Attitude Drinks CEO Roy Warren have teamed with former Marvel Comics VP Bill Jemas for a new company that will focus on food and beverage products featuring ingredients said to help prevent cancer.

BevNET Podcast Ep. 57: Whole Foods Fights to Remain Relevant

In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.