Beverage School


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When asked how first-mover companies can best maintain their competitive edge, Ken Sadowsky, a longtime beverage industry investor and advisor, says the recipe for success can come from a variety of factors.

“Some of it is timing, some of it is luck, some of it is having the right plan,” he told FBU in a recent interview.

Over the past 20+ years, Sadowsky, who is the senior beverages advisor in the U.S. for Verlinvest, a Belgian-based private equity group, and the executive director of the Northeast Independent Distributors Association, an organization representing 29 beverage wholesalers in nine states, has worked with a range of innovative brands, assisting each from initial concept and seed funding to growth and profitability.

In this video, Sadowsky discusses his thoughts on how to develop a sustainable competitive advantage, based on long-term trends and his take on how to effectively execute on innovation


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43 seconds
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