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Twitter, Facebook, YouTube, Instagram, Pintrest, Tumblr… it’s a brave new world out there, and social media has an undeniably significant role in how consumers interact with and view beverage brands. From targeted tweets and direct advertising to mobile gaming and viral videos, new and longstanding companies alike are often faced with range of confusing social media options to include as part of an overall digital marketing strategy.

And while companies like PepsiCo and The Coca-Cola Co. are able to devote millions of dollars in resources to develop and enhance a social media presence, most entrepreneurial beverage companies are faced with an extremely limited budget for any kind of marketing or advertising, much less a focused plan of attack online.

However, there are some affordable options available to small companies looking to reach the growing number of socially savvy consumers. In this video on Beverage, Lara Bandler, a marketing communications expert specializing in strategy development and execution, offers a few ideas on how to leverage limited financial resources and assets to gain positive attention and new consumers of your brand.

For much more on digital and social media marketing, related topics about public relations and communication strategies, as well as a range of other topics about the beverage industry ranging from distribution, visit BeverageSchool.comBevNET’s on-demand video learning site (subscription required).


Run Time
2 minutes
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