Beverage School

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Description

Product sampling is one of the most effective methods of building brand awareness: it offers consumers the opportunity to interact directly with your food or beverage while giving a brand ambassador the opportunity to inform and educate. Positive sampling experiences can activate product advocates and help provide much-needed word of mouth buzz; poorly coordinated sampling can be detrimental to brand growth and can turn consumers into critics.

Details

Run Time
3 minutes
Last Updated
8/6/2014

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