| BevNET Live Summer 2022 - AGENDA |
| THURSDAY, JUNE 16, 2022 | |
| 8:00 AM - 9:00 AM | Registration & Breakfast Powered by OWYN -- |
| 9:00 AM - 9:30 AM |
Digging the Data with SPINS & Pinto --
Pulling data from online and brick & mortar retail channels, SPINS & Pinto deliver insights around the beverage category sales and product attribute trends to help entrepreneurial brands improve product discoverability, make convincing arguments to retailers and reach the right consumers.
with Kathryn Peters, Executive Vice President of Retailer Services, SPINS; Jessie Wright, SVP, Pinto |
| 9:30 AM - 10:00 AM |
Marketing Case Study: Liquid Death, Web3 and Severed Head NFTs --
No one markets more creatively than Liquid Death: so how are they handling Web 3? CMO Dan Murphy will discuss the brand's NFT-centered marketing campaign and offer insights and advice on advancing a brand via Web3 tools.
with Dan Murphy, SVP, Marketing, Liquid Death |
| 10:00 AM - 10:30 AM |
Dry Drinks: Expansion or Distraction --
Powdered beverage mixes have emerged as a new frontier for functional grab-and-go products. For brands that have established themselves in the RTD space, single-serve powders are an enticing line extension, both in-store and online. In this panel, executives from Sunwink, LifeAID and CELSIUS will discuss the advantages and disadvantages of extending into powders and what other companies should consider before jumping in on the trend.
with Kyle Watson, VP of Marketing, CELSIUS; Orion Melehan, Co-founder & CEO, LifeAid; Eliza Ganesh, CEO, Sunwink |
| 10:30 AM - 11:00 AM | Networking Break & Taste Radio Studio -- |
| 11:00 AM - 11:30 AM |
New Beverage Showdown Finals - Round 1 --
with Matt Hughes, V.P. Emerging Brands -- New Revenue Streams, The Coca-Cola Co.; Bonnie Shah, CMO, L.A. Libations; Mike Schneider, CMO, BevNET.com; Danielle Muller, Chief Strategy Officer, The GRO Agency |
| 11:30 AM - 12:00 PM |
TikTok's Time --
Changes in the Apple operating system, Facebook, and Instagram have created an opening for brands to advertise and market through TikTok — and a some of them have run right through it. We'll get a look at best practices and insights from some of the best.
with Allison Ellsworth, Co-Founder & Chief Brand Officer, Poppi; Ray Kim, Co-Founder & CEO, The Plug Drink; Garland Hill, Head of Growth Business, TikTok |
| 12:00 PM - 12:30 PM |
You Don't Know Jack! A Conversation With Bang Founder Jack Owoc --
In a rare sit-down interview, Bang founder Jack Owoc discusses the roots of the brand's outrageous growth, his battles to carve out space in the energy category, and his lessons for entrepreneurs.
with Jack Owoc, Founder & CEO, Bang |
| 12:30 PM - 2:00 PM | Lunch, Sampling & Taste Radio Studio -- |
| 2:00 PM - 2:30 PM |
New Beverage Showdown Finals - Round 2 --
with Matt Hughes, V.P. Emerging Brands -- New Revenue Streams, The Coca-Cola Co.; Bonnie Shah, CMO, L.A. Libations; Mike Schneider, CMO, BevNET.com; Danielle Muller, Chief Strategy Officer, The GRO Agency |
| 2:30 PM - 3:00 PM |
Creating Your Investment Narrative --
Beyond margins and EBITDA, how do you build a narrative that excites investors as much as it does retailers? Leading CPG investment banker Romitha Mally discusses the ways founders can build a story that will help market the company, as well as the brand.
with Romitha Mally, Founder, Mally Collective |
| 3:00 PM - 3:25 PM |
Cannabis Beverage Market Overview --
Digging into the numbers behind the emerging THC and CBD beverage space, we'll see where opportunities lie to grow the category, as well as changes in market dynamics brought about both by regulatory upheaval and by Covid-19.
with Liz Stahura, COO/Co-Founder, BDSA |
| 3:25 PM - 3:50 PM |
Supply Chain Survival Strategies: The End of the Year... and Beyond --
Investor Kate Wallman has an eye on the supply chain; BevNET Live attendees will get the final word on the weight of ongoing issues like inflation, supply chain chaos, and pricing for your near- and mid-term plans.
with Kate Wallman, Managing Director, Encore Consumer Capital |
| 3:50 PM - 4:00 PM | New Beverage Showdown Winner Announcement & Closing Remarks -- |
| Please note that event agendas are subject to change. |