BevNET Live Winter 2016 - AGENDA
SUNDAY, DECEMBER 4, 2016
11:30 AM - 12:00 PM

Registration

** SEPARATE REGISTRATION REQUIRED ** -- Beverage School: A half-day introductory seminar covering the nuts and bolts of launching a beverage brand.

Sponsored by Sovereign Flavors and McLean Design.

12:00 PM - 12:10 PM Introduction to Beverage School
Ray Latif, Managing Editor, BevNET; David Ames, President, Sovereign Flavors
12:10 PM - 12:40 PM The Entrepreneur’s Journey
Janie Hoffman, Founder/CEO, Mamma Chia
12:40 PM - 1:10 PM Package and Label Design -- What You Need to Know
Rifle Hughes, Managing Director, McLean Design
1:10 PM - 1:40 PM The Basics of Contract Manufacturing and Scaling Your Brand
Pete Grego, Director, Contract Manufacturing, Nor-Cal Beverage Company
1:40 PM - 2:10 PM Networking Break
2:10 PM - 2:40 PM Building a Foundation for an Effective Branding and Marketing Strategy
Rachel Andersson, Sr. Director, Modern Marketing, Brand Sense Partners
2:40 PM - 3:10 PM Mapping Out Your Retail and Distribution Strategy
Richard Medina, Co-Founder, Los Angeles Distributing Company
3:10 PM - 3:30 PM Creating Your Business Development and Planning Strategy
Neil Kimberley, VP Strategy & Development, Essentia Water
3:30 PM - 5:00 PM

Roundtable Networking Session
Open platform for Q&A and discussion with experts in various areas of the beverage industry.

  • Legal & Regulatory -- Justin Prochnow, Partner, Greenberg Traurig LLP
  • Staffing & Hiring -- Sean Conner, Chief Progress Officer, BevForce
  • Package Design -- Rifle Hughes, Managing Director, McLean Design
  • Natural Channel Strategies -- Bob Sipper, Managing Partner, Cascadia Managing Brands
  • Business Planning -- Neil Kimberley, VP Strategy & Development, Essentia Water
  • Distribution Strategies -- Richard Medina, Co-Founder, L.A. Distributing Company
  • Ingredient Sourcing/Operations -- Debbie Wildrick, Chief Strategy Officer, MetaBrand
  • Formulation and Flavors -- David Ames, Owner, Sovereign Flavors
  • Branding/Marketing -- Rachel Andersson, Sr. Director, Modern Marketing, Brand Sense Partners
  • Contract Manufacturing -- Pete Grego, Director - Contract Manufacturing, Nor-Cal Beverage Company
  • Early-Stage Financing -- Jim Tonkin, President and Founder, Healthy Brand Builders
Please note that event agendas are subject to change.