BevNET Live Winter 2016 — Agenda

MONDAY, DECEMBER 5, 2016

1. 7:30 AM – 8:00 AM

   Breakfast & Registration
2. 8:00 AM – 8:10 AM

   New Beverage Showdown Semifinals: Karuna
3. 8:10 AM – 8:15 AM

   New Beverage Showdown Semifinals: IMMORDL
4. 8:15 AM – 8:20 AM

   New Beverage Showdown Semifinals: CARELA
5. 8:20 AM – 8:25 AM

   New Beverage Showdown: Mother Beverage
6. 8:30 AM – 8:35 AM

   New Beverage Showdown Semifinals: TruVibe Organics
7. 8:35 AM – 8:40 AM

   New Beverage Showdown Semifinals: Venice Cold Brew
8. 8:40 AM – 8:45 AM

   New Beverage Showdown Semifinals: Shaka Tea
9. 8:45 AM – 8:50 AM

   New Beverage Showdown Semifinals: Role Tea
10. 8:50 AM – 8:55 AM

    New Beverage Showdown Semifinals: NiU Superfoods
11. 8:55 AM – 9:00 AM

    New Beverage Showdown Semifinals: EVIVA
12. 9:00 AM – 9:05 AM

    New Beverage Showdown Semifinals: Sunniva Super Coffee
13. 9:05 AM – 9:10 AM

    New Beverage Showdown Semifinals: 18.21 Bitters
14. 9:10 AM – 9:15 AM

    New Beverage Showdown Semifinals: CRUXe
15. 9:15 AM – 9:20 AM

    New Beverage Showdown Semifinals: Shadetree Beverage
16. 9:20 AM – 9:30 AM

    New Beverage Showdown Semifinals: NatureWise
17. 9:30 AM – 10:00 AM

    Networking Break
18. 10:00 AM – 10:10 AM

    Introduction and State of the Industry
    

    • John Craven, CEO & Founder (BevNET)
    • Jeffrey Klineman, Editor-in-Chief (BevNET)
19. 10:10 AM – 10:35 AM

    Squeezing Out Disruption
    

    • Doug Evans, Founder & Chairman (Juicero)
20. 10:35 AM – 10:55 AM

    Launching With a Platform Strategy

    • Lance Collins, Founder (Core Beverages, Body Armor, Fuze)
21. 10:55 AM – 11:20 AM

    Turnarounds: Celsius and Beyond
    

    • Gerry David, President & CEO (CELSIUS)
    • Vanessa Walker, EVP Sales & Marketing (CELSIUS)
22. 11:20 AM – 11:35 AM

    The Retail Climate for Emerging Beverage Brands
    

    • Kevin Davis, Chairman & CEO (Bristol Farms)
23. 11:35 AM – 12:00 PM

    Get 'Em Laughing to Grow the Brand
    

    • Lewis Goldstein, VP of Brand Marketing (Organic Valley)
24. 12:00 PM – 12:15 PM

    BevNET's Best of 2016 & Announcement of New Beverage Showdown Finalists
25. 12:15 PM – 1:30 PM

    Lunch & Sampling Bar Break
26. 1:30 PM – 2:10 PM

    Breakouts: Session I

    • Don't Derail Your Deal
      Nick Giannuzzi, Founder, Giannuzzi Group; Brad Barnhorn, Advisor, Barnhorn Brand Advisors; Chris Fenster, CEO, Propeller, Inc.
    • National Buyers, Allied Brands, and Big System Alignment
      Derek Dodge, Sales Consultant; Danny Stepper, Co-Founder & CEO, L.A. Libations
    • Balancing Brick and Mortar
      Alex Matthews, CEO, Juice Served Here; Sharelle Klaus, Founder & CEO, Dry Soda; Kyle O'Brien, EVP of Sales, La Colombe
27. 2:20 PM – 3:00 PM

    Breakouts: Session II

    • Lessons from the Food Courts
      Noah Hagey, Partner, BraunHagey LLP; Justin Prochnow, Shareholder, Greenberg, Traurig; Ryan Kaiser, Partner, Amin Talati & Upadhye, LLC
    • Turnaround-Proof Your Brand
      Gerry David, CEO, CELSIUS; Vanessa Walker, EVP Sales & Marketing, CELSIUS
    • Engaging with Strategics
      Matt Mitchell, VP, VEB/Coca-Cola Co.; Mike Burgmaier, Managing Director, Whipstitch Capital; Jim Tonkin, President and Founder, Healthy Brand Builders; John Haugen, VP/GM 301 INC.
    
    
28. 3:00 PM – 5:00 PM

    BevNET Live Expo
29. 6:00 PM – 10:00 PM

    BevForce After Party sponsored by Konnect PR, First Beverage Group, The Giannuzzi Group, ACG, Interact Boulder and Whipstitch Capital

Please note that event agendas are subject to change.