BevNET Live Winter 2018 — Agenda

SUNDAY, DECEMBER 2, 2018

1. 12:30 PM – 1:00 PM

   Beverage School Registration & Networking

   Location: Catalina Room @ Loews Santa Monica Beach Hotel (1700 Ocean Avenue in Santa Monica, CA 90401)

   Beverage School is half-day introductory seminar covering the nuts and bolts of launching a beverage brand.

   ** SEPARATE REGISTRATION REQUIRED **

2. 1:00 PM – 1:10 PM

   Introduction

3. 1:10 PM – 1:35 PM

   Design

   • Kelly Criswell, Chief Creative Officer (The GRO Agency)
4. 1:35 PM – 2:00 PM

   Launching in Retail

   • Hector Gonzalez Jr., Director of Merchandising (Gonzalez Northgate Markets)
   • Robert Macias, VP of Field Operations (L.A. Libations)
5. 2:00 PM – 2:20 PM

   The Life of The Entrepreneur

   • Austin Allan, Founder (Tio Gazpacho)
6. 2:20 PM – 2:45 PM

   Break

7. 2:45 PM – 3:10 PM

   Marketing at Launch

   • Arthur Gallego, Principal (Gallego & Co.)
8. 3:10 PM – 3:35 PM

   Cap Tables and Dilution: What Investment Means

   • Jeremy Halpern, Partner & Director of Business Development (Nutter)
9. 3:35 PM – 4:00 PM

   Hiring and Company Structure

   • Dustin Cherry, Client Strategist (Force Brands)
10. 4:00 PM – 5:00 PM

    Roundtable Networking Session

Please note that event agendas are subject to change.