
HOW MILLENNIAL ENTREPRENEURS THINK ABOUT BEVERAGE
Beverage companies have spent years attempting to crack the code of how to best appeal to millennial consumers, working to balance the demographic’s preferred health and flavor trends with appealing branding and social media marketing strategies. So who better to ask about that generation’s consumer behavior than millennials themselves?
In this video from BevNET Live Summer 2019, reporter Brad Avery sits down with three millennial beverage entrepreneurs to discuss how generational values such as transparency, authenticity, and diversity affect their approach to business. They include Maya French, co-founder of plant-based protein drink brand Koia; Sashee Chandran, the founder and CEO of the Instagrammable organic tea brand Tea Drops; and Jim DeCicco, who along with his two brothers co-founded “super coffee” brand Kitu Life.
INDUSTRY ALL-STARS HAVE SPOKEN AT BEVNET LIVE
NEXT CONFERENCE: BEVNET LIVE WINTER 2019 IN SANTA MONICA
The next BevNET Live conference takes place at the Loews Santa Monica Beach Hotel on December 9th and 10th. More than 800 beverage industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference. Early registration savings of $200 per ticket ends October 25th.