BevNET Live Winter 2020 - AGENDA
12:00 PM - 12:10 PM Welcome Remarks -- BevNET's Founder and Editor-in-Chief look at the past year, the one to come, and walk attendees through our new virtual format.
with Jeffrey Klineman, Editor-in-Chief, BevNET
12:10 PM - 12:45 PM Undaunted By Turmoil -- Fresh off the publication of her memoir, Undaunted, HINT's CEO sits for an interview on the lessons she has learned and how they can help beverage brands as they deal with these tumultuous times. 
with Kara Goldin, Founder & CEO, Hint Inc.; Jeffrey Klineman, Editor-in-Chief, BevNET
ON DEMAND Multiply Insider Interview: Mapping Out PR And Digital Strategies For 2021 -- Dan Baum, the CEO of PR and digital content firm Multiply, explains how the firm works with beverage companies of all sizes to develop effective social and trade-focused media initiatives.
with Dan Baum, CEO, MULTIPLY
1:00 PM - 1:35 PM Growth Brands 2020: What Worked -- It's been a hard year but these brands managed raises, rebrands, and sales growth in the midst of all the upheaval. Was it through pivoting? Sticking to core strategies? We'll discuss how they faced the unexpected.
with Ashleigh Lockerbie, Co-Founder/CMO, Better Booch; Ben Goodwin, Co-Founder, Olipop; Eric Hall, Co-Founder and CEO, So Good Brand Inc.
ON DEMAND SoRSE Insider Interview: How CBD Can Play A Part In Your Innovation Strategy -- Michael Flemmens of SoRSE Technology discusses how the company helps beverage brands navigate a complex and evolving environment for CBD and other cannabinoids to create products that will resonate with today’s consumers.
with Michael Flemmens, VP of Technical Business Development , SoRSE Technology
1:40 PM - 2:05 PM Word to the Future: Key Advice for 2021 -- What do founders and experts from across the industry think will be the keys to success and growth in 2021? We spent the weeks leading up to BevNET Live conducting interviews to find out. From specialty consultants to brand building legends, you'll find great ideas and inspiration for the coming year in these special interviews.
with Mike Repole, Co-founder, BODYARMOR; Ryan Pintado-Vertner, Principal & Founder, Smoketown Strategy; Pat Bolden, President & Co-Founder, L.A. Libations
ON DEMAND Kerry Insider Interview: Using Functional Ingredients To Create Disruptive Products -- Donald Cox of global ingredient company Kerry, discusses the most important considerations for brands when developing new products with added functionality.
with Donald Cox, R&D Director, Kerry
2:15 PM - 3:05 PM The Year in Cannabis Beverages - and What's to Come -- From CBD infusions to dispensary-only THC-laced tonics, the cannabis beverage business received massive attention this year. But did the growth match the hype, or will it be next year that the much anticipated "Year of the Beverage" comes to pass? This data-driven presentation and interactive discussion will show us the good stuff while sorting out the seeds and stems of a growing business. With audience q and a.
with Liz Connors, Director of Analytics, Headset; Rick Maturo, Associate Director of Client Services, Nielsen Cannabis Practices; Brad Avery, Reporter, BevNET
2:15 PM - 3:05 PM Data Review: Premiumization, Omnichannel, and Shopper Trends -- COVID-19 forced major changes in shopper behavior, but so many of them were already on their way, so what's the overall impact for the entrepreneurial beverage market? This data-filled presentation and interactive discussion will show how founders and teams should react to consumer shifts toward omnichannel purchasing and the ongoing financial ramifications of the pandemic economy, with an eye toward the year to come. With audience q and a.
with Joan Driggs, VP of Content and Thought Leadership, IRI; Jeffrey Klineman, Editor-in-Chief, BevNET
2:15 PM - 3:05 PM Company Challenge Spotlight: Weighing Mission and Execution in 2021 -- Brand building was tough in 2020 but the pull of mission-driven companies grew only stronger for younger consumers. This live discussion panel of socially conscious brands looks to the new year to discuss ways that founders and executives can preserve mission during rough periods, and some of the executional steps that can lead back to growth. With audience q and a.
with Michele Kessler, CEO, REBBL; Bella Hughes, Co-Founder & President, Shaka Tea; Ben Mand, CEO, Harmless Harvest; Martín Caballero, Managing Editor, BevNET
3:00 PM - 5:00 PM Present Your Challenges to Our Partners -- This is your chance to advance to your next milestone. Our partners have a wealth of knowledge about production, packaging, scale, marketing, logistics and package design. Visit them and ask the questions that have been keeping you awake at night. They have likely seen your challenge before and can help you think through the solution in a cost effective, scaleable way.
4:00 PM - 5:00 PM Pitch Tuneup -- Whether it's investors, distributors, retailers or media, as an entrepreneur, you will always be pitching. Talk to BevNET CMO Mike Schneider about how to make your pitch more creative, more intentional and about the importance of knowing your audience. Mike answers your questions and offers his two cents on how to craft a great pitch.
with Mike Schneider, CMO,
4:00 PM - 5:00 PM Meet the Editors -- Question and answer session with the team that covers your industry. Join Jeff Klineman, Marty Caballero and Brad Avery to ask your questions about how stories develop and the best ways to reach out.
with Brad Avery, Reporter, BevNET; Martín Caballero, Managing Editor, BevNET; Jeffrey Klineman, Editor-in-Chief, BevNET
4:00 PM - 5:00 PM Reflecting on 2020: 1 Triumph, 1 Challenge -- This year has brought uncertainty and struggle. Let's come together to celebrate the wins and share lessons learned from the challenges.
with Jacqui Brugliera, Elevator Talk Producer, BevNET
4:00 PM - 6:00 PM Designer Speed Dating -- 1:1 virtual meetings with designers who have experience creating brands, packaging and messaging for top beverage companies.
5:00 PM - 6:00 PM Taste Radio’s Top Picks And More With Host Ray Latif -- Meet with Taste Radio editor/producer/host Ray Latif for an open discussion about the top guests, topics and talking points from the podcast’s 300+ episodes. Also, learn about how the Taste Radio curates its content to deliver the best stories in beverage, food and spirits with the industries’ leaders, innovators and rising stars and how your brand might fit into a future episode.
with Ray Latif, Editor/Producer, Taste Radio, BevNET
5:00 PM - 6:00 PM Good Vibes Only -- “If life were easy and not so fast, I wouldn’t think about the past.” -Phish

Let's share success stories and positivity from 2020. As we enter into the new year let's talk about what worked and cheer each other on.
with Jon Landis, Senior Brand Specialist, BevNET
5:00 PM - 6:00 PM D2C Forum -- Direct to Consumer sales execution has become a necessary component of nearly every company’s ability to connect with its audience. That’s become even more prominent during the period of pandemic-ratcheted sales evolution that has defined much of 2020. Let's come together to share best practices from your experiences and ask questions to move your D2C strategy forward.
with Mike Schneider, CMO,
Please note that event agendas are subject to change.