BevNET Live Summer 2010

June 8 & 9, 2010

New York, NY

News

Coke, Pepsi Entrepreneurial Brand Unit Executives Headline Live Review Panel

Now here’s a source of good advice – and an intimidating challenge, as well. BevNET Live’s celebrated Live Review Panel – in which a handful of attendees get feedback on their brands from a panel of experts and audience members has raised the stakes by adding some of the most knowledgeable palates in the business. The panelists will include: Michael Hartman, the VP of marketing …

Exclusive Beverages’ Steve Gress joins Distributors’ Panel.

Gress, who started Exclusive Beverages as a distribution hub for Jones Soda, among other entrepreneurial brands, will share his knowledge of the New York market and deep experience in building brands like Vita Coco, Guayaki, and Maine Root with the BevNET Live audience. Gress will join a distribution panel that incorporates some of the brightest beverage wholesalers from across the country, including Bob Groux, Randy …

SoBe Founder, Adina CEO John Bello to present, join Entrepreneurs’ Panel

Bello, who currently is a General Partner at Sherbrooke Capital, one of Adina’s largest investors, is in the midst of a nationwide rollout of Adina’s Holistics line, attempting to build a DSD network that can transform it into a viable coast-to-coast brand. Having done so previously with SoBe, which he and his investors later sold to PepsiCo, Bello will discuss the changes in the beverage …

Beverage School: Dealmaker Michael Burgmaier joins Pitch Practice.

Burgmaier, an investment banker advising companies with private placements and M&A transactions in Healthy Living and green/sustainability-focused consumer companies through Silverwood Partners, will be on hand to offer advice on attracting investment and asset allocation for entrepreneurial beverage companies participating in the Pitch Practice segment of Beverage School. More information on Pitch Practice. Over the past year, Silverwood has been particularly active in the beverage …

Former Vitaminwater head of entertainment PR teaches influencer marketing

Lara Bandler, who developed ‘influencer’ campaigns for vitaminwater and ZICO, joins Beverage School marketing panel. Bandler, now the founder of Suite Access, spearheaded glaceau’s entertainment pr and event department attracting celebrities, health experts, press and other influential consumers to the company’s products early on. Two years after Coca-Cola purchased glaceau for $4.1 billion in 2007, Bandler started Suite Access, an influencer marketing agency focused on …

Polar Beverages’ Gerry Martin to Participate in State of the Industry Panel

Martin, the VP of marketing for Polar, one of the largest independent beverage distributors in the Northeast, will discuss key trends in the sales and marketing of entrepreneurial beverages. BevNET Live’s state of the industry panel, which is the first panel of the day, is an important jumping-off point for the discussions that follow during the day, as it provides an up-to-the-minute grounding of the …

Get Individual Attention During Beverage School’s Pitch Practice

Still looking for that ‘perfect pitch’? Trying to come up with a plan to reach sales or marketing objectives? Wondering why the investors keep turning you away? Let the experts try to help out during BevNET Live/Beverage School’s first-ever “Pitch Practice” for early stage entrepreneurs. Overview: Exclusive opportunity to BevNET Live attendees “Pitch” a live panel of experts Get live feedback Refine your pitch APPLY …

Follow Your Own Path at Beverage School

Attendees at BevNET.com’s Beverage School will be able to tailor their afternoons to suit their interests during a series of first-ever breakout sessions during the June 7 day of learning. With a highly experienced staff of instructors, BevNET is offering attendees the opportunity to take a “deep dive” into several subject areas, while also giving them the opportunity to have their beverage ideas explored by …

Verlinvest’s Eric Melloul to Speak at BevNET Live

Verlinvest, a capital group with a strong history of success investing in the beverage companies, including Vitaminwater, Vita Coco, Hint, and Sambazon, will offer BevNET Live attendees a peek behind the curtain via a presentation from Eric Melloul. Melloul, who overseas these investments for Verlinvest, will discuss a variety of topics that are near and dear to any beverage company seeking capital, including the criteria …

Embrace Simplicity with HINT Co-Founder Theo Goldin

HINT Co-Founder Theo Goldin will discuss how his business managed to simplify its way to success during a frank presentation at the upcoming BevNET Live event in New York. This presentation is a must for any innovative beverage company in that it will show ways that companies can sometimes be too innovative for their own good. While HINT, an essence water whose stock-in-trade is vibrant …

Key Beverage Distributors New Age and Hensley Added

Tom Lebon of New Age Beverage (Denver) and Mark Miller, Hensley Beverage (Phoenix) will participate in BevNET Live’s June 8th program. See the agenda for more information…

Pirate’s Booty Founder Rob Ehrlich to Speak at Beverage School

BevNET Live’s Beverage School will start off with an exciting presentation by Rob Ehrlich, the founder of leading snack company Robert’s American Gourmet, which makes iconic brand Pirate’s Booty, among others. Ehrlich, who recently entered the beverage industry with a line of products called Rob’s Really Good, will discuss his methods of “starting” – the idea that an entrepreneurial business grows from starting an audience, …

New Leaf Tea CEO Eric Skae, Jones Soda founder Peter Van Stolk, and Activate President Dan Holland to present at BevNET Live on June 8.

Don’t miss out — register now ! Below are overviews of their sessions: Learn How to Stand Out from the Crowd, with Eric Skae Competing in a crowded category can be tough – especially when you’re fighting for shelf space with well-financed brands and you are on a limited budget. But that’s just what Eric Skae has done with New Leaf Tea, a fast-growing all-natural …

Beverage Investment Expert Marion Glover Joins Financial Lineup

The man who once ran the Coca-Cola Company’s investment strategy has become a beverage investor himself, and he’ll share his views on financial strategies for beverage companies during BevNET Live on June 8 in Manhattan at the W New York Hotel. Mr. Glover, the president and founder of Glover Capital, Inc., has become one of the first calls for beverage companies and distributors looking to …

Enter the Beverage Repair Shop with Sunny Delight CEO Billy Cyr

Whether it’s reviving Fruit2O – or ‘Sunny D’ itself — or scooping up valuable entrepreneurial beverage brands like Elations or Bossa Nova, Billy Cyr and his team at the Sunny Delight Beverages Company have developed a model for unlocking the value of under performing beverage brands that they’re calling the “Beverage Repair Shop.” SAVE $$$ – Register NOW! Early Bird Pricing through 04/15 Lock in …

Pepsi’s Global Director of Social Media Joins Panel of Social Marketing Experts

Feeling isolated in a world of Social Networks? Can’t get the word out? Still think guerilla marketing means selling guns to fringe groups? BevNET Live’s June 7 Beverage School will set you straight with a panel on new marketing formats. SAVE $$$ – Register NOW! Early Bird Pricing thru 04/15 Lock in your seat and take advantage of our discounted pricing. REGISTER NOW BevNET is …

Sign up by March 30 and Save

Early registration pricing is currently available. Sign up today to secure your seat and save. Pricing & Registration Information >> …

BevNET Live Summer 2010: New Decade. New Rules. New York.

Building off a terrific year of helping beverage entrepreneurs build their dreams through two sold out events, BevNET Live is returning to New York in June with an expanded program, a growing following and an enhanced venue. EVENT DETAILS: JUNE 7 and 8, 2010 – W New York — NYC SAVE $$$ – Register NOW! Early Bird Pricing thru 03/30 Lock in your seat and …