Agenda – With Speakers (Updated November 28, 2012)
Times & speakers may be subject to change.


Bonus Session – Sunday, December 2: Beverage School – Beverages 101

1 p.m. -5 p.m. – Beverage School
A special bonus session just for those people who are new to the industry and wish to get up to speed prior to BevNET Live.
IMPORTANT: Although this session is free of charge for BevNET Live attendees, advanced registration is required. Click here for more details + registration.


Monday, December 3 – BevNET Live Day 1

7:15 a.m. – 9:00 a.m. –  New Beverage Showdown 4 Semifinals, presented by Venturing & Emerging Brands [lightning round; takes place before opening session]. (video footage)

9:00 a.m. – 9:05 a.m.  – Greeting:  John Craven, Founder, BevNET.

9:05 a.m. – 9:30 a.m. – Employing Celebrity at the Genetic Level: Actor and Producer Mark Wahlberg discusses a new model of leveraging celebrity investment and involvement with beverage brands. (video footage)

9:30 a.m – 10:00 a.m. – Field Report: The EntrepreneursGolazo Co-Founder Richard Tait, ChiaVie Co-Founder Camille Reith, RealBeanz Co-Founder Serge Freund on the fight for shelf space. (video footage)

10:00 a.m. – 10:30 a.m. – Beverage Break & Networking

10:30 a.m.–1o:55 a.m. – Distribution Spotlight: Donna Spagnola, President, Central Beverage Co. on DSD, the growing Midwest Distributor Group, and opportunities for innovative beverage companies. (video footage)

10:55 a.m. — 11:20 a.m. — Retail Numbers: Where the Growth Is: Bobbi Leahy, Director of Sales, SPINS LLC crunches the numbers to illuminate fast-growing channels, categories, and attributes for beverage sales (video footage)

11:20 a.m. – 11:45 a.m. — Deal Flow: The Investors: Michael Burgmaier, Managing Director, Silverwood Partners; Brent Knudsen, Managing Partner, PCG Advisors; Franklin Isacson, Investment Manager, Verlinvest on the state of capital raising and investment. (video footage)

11:45 a.m. – 12:25 a.m. – Case Study: Marley Beverage Company: Kevin McClafferty, CEO on identifying the right DSD partners, establishing the brand, and adjusting strategies while growing. (video footage)

12:25 p.m. – 12:40 p.m. – Announcement of BevNET’s Best of 2012 Awards (video footage)

12:40 p.m. – 2 p.m. – Lunch and Networking (video footage)

2:00 p.m. – 4:00 p.m. – Breakout Sessions

(Session One: 2:00 p.m. – 2:50 p.m.; Session Two: 3:00 p.m.- 3:50 p.m.)

Breakout Track 1 — Law and Finance (Palisades A&B):
Session One: Trademarks, Distribution Contracts, and Investment Deals (with attorneys Nick Giannuzzi, Founder, the Giannuzzi Group LLC; Justin Prochnow, Partner, Greenberg Traurig LLC and Scott Greenburg, Partner, K&L Gates)
Session Two: Understanding Crowdfunding (with Ben Lee, Director of Business Development, CircleUp; Brian Meece, CEO, RocketHub; Scott Greenburg; Kim Walls, Founder, Episencial)

Breakout Track 2 — The New Rules of Marketing (Palisades C&D):
Session One: Influencing Purchasing Behavior Online (with Julie Suntrup, SVP, Switch)
Session Two: Experiential + WOM Marketing = Stronger Brand, Bigger Business (with Abe Sorcher and Stuart Sheldon, Co-Founders, Escalate)

Breakout Track 3 — Technology, Innovation and Design(Venice Ballroom):
Session One: Embracing New Technologies (with Donald Wilkes,CEO, Blue Pacific flavors; Henry R. Hidell, adviser, Tata Global Beverages/President, Blast Max Technologies; Shawn Sugarman, former CEO, Evolution Fresh; Rick Marshall, Director, Hiperbaric USA )
Session Two: Design Workshop (With Ian Mclean, founder, McLean Design; Dan Matauch, founder, Flowdesign)

Breakout Track 4 — Business Opportunities and Growth (Catalina Ballroom):
Session One: Understanding Private Label (With Paul Best, Director of Product & Brand Innovation, TopCo)
Session Two: Building Sales and Marketing Teams (With Josh Wand, founder, BevForce; Shawn Sugarman; Dan Holland, founder, CYM Management; Greg Fleishman, CMO, Sambazon)

4 p.m. – 6 p.m. – BevNET Live Expo

6 p.m. – 8 p.m. – BevNET Live Cocktail Reception

Tuesday, December 4 – BevNET Live Day 2

7:30 a.m. – 8:30 a.m.  – Registration & Breakfast

8:30 a.m. – 8:40 a.m. – Welcome

8:40 a.m. – 10:00 a.m. – Case Studies in Growth and Change

8:40 a.m. – 9:05 a.m. – Growing Without Stumbling   Scott Greenburg, Partner, K&L Gates, discusses the growth of Starbucks, the leadership of Howard Schultz, and the lessons that leadership offers to other beverage companies. (video footage)

9:05 a.m. – 9:25 a.m. – Breaking the Glass Ceiling   Todd Berardi,CEO of Hiball Energy Drinks, discusses the business rationale — and risk — that accompanied a decision to drastically change the brand’s appearance. (video footage)

9:25 a.m. – 9:45 a.m. – Stepping Back to Move Forward   Kevin Klock, President of Talking Rain Beverage Co., outlines the thought and action process behind the company’s decision, after years of looking for a hit, to focus its resources behind Sparkling Ice. (video footage)

9:45 a.m. – 10:00 a.m. – Discussion   The morning’s presenters are joined by Marley CEO Kevin McClafferty to discuss risk and change and their role in growing beverage companies. (video footage)

10:00 a.m. – 10:25 a.m. – Beverage Break & Networking

10:25 a.m. – 11:00 a.m. – New Beverage Showdown 4 Finals Part 1, presented by Venturing & Emerging Brands (video footage)

11:00 a.m.  – 11:20 a.m. – Key Regulatory Developments   Justin Prochnow, Shareholder, Greenberg Traurig LLC discusses energy drink investigations, GMO labeling, and key rulings by the FDA. (video footage)

11:20 a.m. — 11:50 a.m. — The Strategic LandscapeMatthew Mitchell, Director of Strategic Initiatives, Venturing & Emerging Brands Group at Coca-Cola Co.; Michael Burgmaier, Managing Director, Silverwood Partners; and attorney and investor Nick Giannuzzi, Founder, the Giannuzzi Group discuss the current environment for exploring partnerships with strategic investors. (video footage)

11:50 a.m. – 12:30 p.m. – Keynote Presentation: The Rockstar Story   Joey Cannata, EVP of Sales and Distribution and Jason May, EVP of Marketing, explain how Rockstar Energy Drink has managed to remain authentic even as its young crew of entrepreneurs, its brand, its consumers, and its route to market have all matured and changed. (video footage)

12:30 p.m. – 1:30 p.m. – Lunch and Networking

1:30 p.m. – 2:00 p.m. – Alternative Financing Options for Beverage Companies   CircleUp’s Ben Lee outlines new ways to acquire growth capital. (video footage)

2:00 p.m. – 2:40 p.m. – Meeting the Millennial Opportunity   Nick Shore, MTV’s SVP, Strategic Insights and Research, combs through the studies to help beverage marketers meet the challenge of creating product engagement with the country’s most important demographic group. (video footage)

2:40 p.m. – 3:15 p.m. – Retailing Discussion: Growing Beyond Innovation Channels   Bill Weiland, Founder, Presence Marketing, Paddy Spence, CEO, Zevia,  Bob Burke, founder, Natural Products Consulting Group; Jeremy Black, co-founder, Sambazon and Chandra Holt, former Senior Buyer, Target talk about techniques to help companies understand when they are ready to move past natural and specialty, and how to choose which new retail avenue to pursue. (video footage)

3:15 p.m. – 3:45 p.m. – Beverage Break and Networking

3:45 p.m. – 4:20 p.m. – New Beverage Showdown 4 Part 2, presented by Venturing & Emerging Brands

4:20 p.m. – 4:45 p.m. – First Beverage Group: The First Two Years   Bill Anderson, CEO, First Beverage Group, and Managing Partners Joth Ricci and Tom First join a conversation to review the deals, insights and trend knowledge gained since the formation of this unique firm. (video footage)

4:45 p.m. – 5:15 p.m. – Panel Discussion: When Innovation Meets Reality   John Lennon, CEO, Xyience; John Cochran, CEO, AquaHydrate and Eric Schnell, founder, Metabrand discuss obstacles that face innovators — and the ways to avoid, overcome, or preserve innovation in the face of those challenges. (video footage)

5:15 p.m. – 5:40 p.m. –  New Beverage Showdown: Debrief and Award Announcement, presented by Venturing & Emerging Brands (video footage)

5:40 p.m. – Closing