Schedule of Events (as of November 19, 2010):
(Speakers and times subject to change. Additional speakers to be added shortly.)

Event Date: December 6 & 7, 2010
Location: Loews Santa Monica Beach Hotel, Santa Monica, CA

(Times are subject to change)

Monday (Dec 6th)
8:00AM – 9:00AM Registration/Breakfast
9:00am – 3:30PM BevNET Live
3:30pm – 5:30pm Mini Expo and Networking
5:30PM – Cocktail reception
7PM – BevNET Live Dinner and Best of 2010 Awards

Tuesday (Dec 7th)
8:00AM – 9:00AM – Registration / Breakfast
9:00AM – 5:15PM – BevNET Live
5:15PM – Cocktail Reception



9:00-9:10 – Welcome/BevNET’s View

Presenter: John Craven

9:10-9:35– The State of the Market

Panelists: Tom Lebon, Founder, New Age Beverage; Brent Knudsen, Managing Partner, Partnership Capital Growth Advisors; Kara Goldin, CEO, Hint; Phil Smallwood, Senior Beverage Category Manager, AM/PM

9:35-10:10 Presentation: Keeping an Entrepreneurial Environment While Achieving Growth. Presenter: Carl Sweat, CEO, FRS

10:10-10:45 Discussion: What Hooks Us – Decision Makers Talk about Innovation

Panelists: Debbie Wildrick, President, Growing Innovative Brands; Perry Abbenante, former Senior Global Director of Grocery, Whole Foods; Udaiyan Jatar, CEO, Blue Earth Network; Dino Sarti, Partner, L.A. Libations

10:45 -11:10 Beverage Break

11:10 –11:55 A.M. Breakout Group Session 1

Track 1: Beverage School
Balancing Flavor & Function; Co-Packer Checklist

Moderators: Lori Murphy, Wild Flavors; Pete Grego, NorCal Beverage Co.

Track 2: Strategy & Marketing
What it Costs: Understanding Channel Pricing Strategies

Moderator: Debbie Wildrick

Panelists: Phil Smallwood; Jeff Nowicki, BW Consulting Group

Track 3: Industry Issues & Best Practices

Beyond Innovation: How to Capitalize on Your Discovery –

Moderator: James Tonkin, Healthy Brand Builders, Inc.

Panelists: Carl Sweat, CEO, FRS; Kathy Lund, VP of Marketing, Bioenergy Life Science, Inc.; Mikel Anderson, Founder, Blastcap Technologies, Inc.

11:55-12:00 — Switch Rooms

12:00-12:45 – Breakout Group Session 2

Track 1: Beverage School

Understanding Packaging

Presenter: Jeff DeLiberty, Amcor

Track 2: Strategy & Marketing
Word of Mouth Marketing

Presenter: Ted Wright, Founder, Fizz.

Track 3: Industry Issues & Best Practices
Regulation and Beverage Marketing: Top Concerns

Presenter: Justin Prochnow, Greenberg Traurig, LLC

Lunch 12:45-1:30

1:30-2:25 Panel: Is natural a natural when it comes to growing brands?

Panelists: David Karr, co-founder, Guayaki Yerba Mate; Jeremy Black, co-founder, Sambazon; Tom Lebon, owner, Xing Tea; Perry Abbenante; Bob Sipper, President, Managing Brands LLC

2:25-2:45 Presentation – Beverage Retailing – An Overview of Key Issues

Presenter: Jeff Nowicki, BW Consulting Group

2:45-3:30 Retailing Panel

Panelists: Perry Abbenante, Vicky Soulimiotis, former Director of Category Management, RaceTrac; Tom Leach, former Corporate Director, Merchandising and Sales, Supervalu; Jeff Nowicki

3:30-5:30: Mini-Expo/Networking Meetings

5:30: Cocktails/Awards Presentation/Dinner



9:00-9:05 – Welcome

9:05-9:40 Morning Keynote: Build Out, Sell Out, or Flame Out – Finding the Best Growth Strategy

Presenter: Seth Goldman, Tea-EO, Honest Tea

9:40-10:25 Entrepreneurs Panel – Survivors’ Stories

Panelists: Eric Skae, CEO, New Leaf; Maura Mottolese, President, The Switch Beverage Co.; Dayton Miller, CEO, Function Drinks, Seth Goldman

10:25 A.M. -10:45 AM Beverage Break

10:45-11:15 Featured Investor Presentation:

Presenter: Bill Anderson, First Beverage Capital

11:15-12:00 Financing Panel

Panelists: Bill Anderson, Brent Knudsen, Andy Whitman, Managing Partner, 2X Consumer Products Growth Advisors; Jo Anne Miller, Slowseed Ventures; John Burns, General Partner, Highland Consumer Fund

12:00-12:30 Presentation: The Value of Scale and Execution in an Entrepreneurial Operation

Presenter: Bill Meissner, CEO, Jones Soda

12:30 PM -1:30 PM LUNCH

1:30 P.M.-2:15 PM Breakout Session 3

Track 1: Beverage School:
Financing Case Study – Zola Acai

Presenters: Chris Cuvelier, CEO, Zola Acai; Mike Burgmaier, Managing Director, Silverwood Partners

Track 2: Strategy & Marketing
Selling the Buyers

Moderator: Debbie Wildrick

Panelists: Vicki Soulimiotis, Perry Abbenante, Tom Leach

Track 3: Industry Issues & Best Practices
Characteristics of Iconic Beverage Brands

Presenter: Udaiyan Jatar

2:15-2:20 – Change Rooms

2:20-3:00 Panel Discussion: Leveraging Advice: Using your board of directors

Brad Barnhorn, Owner, Bevology; John Burns, Mark Rampolla, CEO, ZICO Coconut Water

3:00-3:30 – Beverage Break

3:30-4:20 Distribution Panel: Taking the Measure of DSD

Panelists: Nat Noone, Tom Lebon, Jayson Mussetter, General Manager, Mussetter Distributing; Scott Wilkie, Non-Alcoholic Brand Manager, Atlanta Beverage Co.; Jeremy Bibeau, Sales Manager N/A Products & 3.2% Beer, Thorpe Distributing Company

4:20-5:15 Live Review Panel: New Drinks Face the Experts

Panelists: Danny Stepper, Partner, LA Libations; Lance Collins, Founder, Fuze; Matt Hughes, Coca-Cola Venturing and Emerging Brands; Nat Noone

5;15 Wrap-Up and Cocktails