Supercharge: D2C — Agenda
Sept. 29
Eastern Time
TUESDAY, SEPTEMBER 29, 2020
- 1:00 PM – 1:30 PM
Ecomm Tension: Amazon vs. Build Your Own
- Betsy McGinn, Founder (McGinn eCommConsulting)
- 1:30 PM – 1:40 PM
Brand Case Study #1 - Catalina Crunch
- Krishna Kaliannan, Founder & CEO (Catalina Crunch)
- 1:40 PM – 2:10 PM
How Social Media Fuels D2C
- Dan Baum, CEO (MULTIPLY)
- 2:10 PM – 2:20 PM
Brand Case Study #2 - Hoplark Hop Tea
- Dean Eberhardt, CEO (HopLark Hop Tea)
- 2:20 PM – 2:50 PM
The Back of the Store: Setting Up Supply Chain & Operations for D2C
- Mike Gammarino, Founder (Bluprint Partners)
- 2:50 PM – 3:00 PM
Brand Case Study #3 - Miyoko's Creamery
- Miyoko Schinner, Founder and CEO (Miyoko’s Creamery)
- 3:00 PM – 3:30 PM
Break
- 3:30 PM – 4:15 PM
Roundtable Breakout Session I: Optimizing Packaging
- Jon Beam, Marketing Manager (Crown Beverage Packaging North America)
- 3:30 PM – 4:15 PM
Roundtable Breakout Session I: Q&A with the Brands
- Dean Eberhardt, CEO (HopLark Hop Tea)
- Krishna Kaliannan, Founder & CEO (Catalina Crunch)
- 3:30 PM – 4:15 PM
Roundtable Breakout Session I: Operations Q&A
- Mike Gammarino, Founder (Bluprint Partners)
- 3:30 PM – 4:15 PM
Roundtable Breakout Session I: Using Social to Drive Sales Q&A
- Dan Baum, CEO (MULTIPLY)
- 3:30 PM – 4:15 PM
Roundtable Breakout Session I: Build It vs. Amazon Q&A
- Betsy McGinn, Founder (McGinn eCommConsulting)
- 4:15 PM – 4:20 PM
Room Change
- 4:20 PM – 5:00 PM
Roundtable Breakout Session II: D2C Through an Investor Lens
- Greg Ucich, Vice President (Whipstitch Capital)
- Dom Mangano, Vice President (Whipstitch Capital)
- 4:20 PM – 5:00 PM
Roundtable Breakout Session II: Optimizing Shopify
- Chelsea Jones, Co-Founder + CEO (Chelsea & Rachel Co.)
- Rachel Saul, CMO+ Co-Founder (Chelsea & Rachel Co.)
- 4:20 PM – 5:00 PM
Roundtable Breakout Session II: D2C Via the Cold Chain
- Mark Nelson, CEO (Perishable Shipping Solutions)
- 4:20 PM – 5:00 PM
Roundtable Breakout Session II: Unboxing - Marketing on the Route to the Consumer
- Stephan Ango, Co-Founder (Lumi)
- 4:20 PM – 5:00 PM
Roundtable Breakout Session II: Conversational Commerce - D2C via Text
- Harvey Hodd, CEO and Founder (Blueprint Co. )
Please note that event agendas are subject to change.