Field Sales Representative - Buffalo

Southern Tier Brewing

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The Field Sales Representative (FSR) is responsible for building and maintaining professional relationships with retail accounts (both on & off premise) and key distributor personnel in order to grow sales and increase brand presence. 

FSR Essential Duties and Responsibilities:

  • Achieve sales goals for assign territory and accounts.

  • Execute distribution initiatives.

  • Monitor daily activity and accomplishments via STBC’s field execution tool.

  • Conduct special events, festivals, beer dinners & tastings as needed

  • Train distributors & retail accounts (including bartender & waitstaff personnel) on all brands 

  • Work in collaboration with the Area Sales Manager as well as the Key Account Manager for the market to achieve team targets, introduce new marketing initiatives and execute programming.

  • Use VIP data to identify opportunities or gain other business insights

  • Review beer inventory to maintain proper levels based upon our core & seasonal offerings.

  • Monitor and uphold STBC’s strict quality standards.

  • Perform administrative duties in a timely manner (expense & mileage reports, work calendar, etc.)

  • Maintain a professional image and demeanor at all times.

Knowledge, Skills & Abilities - The Field Sales Representative must possess:

  • Craft beer industry passion and the appreciation of the culture that goes with it

  • A results driven, energetic, confident personality

  • Have strong local contacts – know the local scene

  • Proficiency in the use of Microsoft Office products, (Excel, Word, Power Point, Outlook)

  • Excellent communication skills

  • Compelling public speaking and presentation skills

  • Exemplary interpersonal, organizational and project management skills

  • The ability to drive and have a clean,valid driver’s license