Field Marketing Manager - Philadelphia, PA

High Brew Coffee

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About High Brew Coffee

High Brew Coffee is a dynamic Austin, TX based RTD cold-brew coffee company. With proven beverage industry leadership, the company is poised for hyper-growth in the fastest growing category in beverage. High Brew Coffee is for those who do.

Essential Functions and Responsibilities

  • Recruit, hire, train and lead team of brand ambassadors; coaching and working alongside in the field
  • Act as the steward of High Brew Coffee in focus market, researching and implementing trial activities that contribute to building strong product awareness, brand affinity and conversion to purchase
  • Work closely with sales counterparts to develop and implement retail support strategy
  • Oversee retail demos and events, ensuring High Brew Coffee over delivers on in-store commitments
  • Build strong relationships with key individuals, organizations and groups that lead to new events and sampling opportunities in market
  • Facilitate strategic occasion sampling activities, ensuring we reach consumers when and where they are most in need of natural energy 
  • Build relationships with local influencers to deepen the High Brew Coffee connection and gain brand advocates
  • Firm understanding of brand strategy, sufficient to translate into sampling tactics and programming
  • Inventory management and reporting
  • Ensure budget protocols
  • Timely reporting which measures delivery against market goals 

Key Skills & Requirements

  • Strong team player and leader
  • Ability to multi task and operate in fast paced environment
  • Problem solver
  • Entrepreneurial spirit
    • Knowledge of consumer packaged goods, key retail channels, distribution and route to market
    • Deep rooted connections and understanding of territory
      • Cross functionally minded
      • Attention to detail and strong organizational skills
      • Experienced negotiator
      • Great listener and communicator
      • PowerPoint and Excel proficient
      • Coffee lover

Education and Experience

  • Bachelor’s degree (preferred)
  • 2 - 5 years relevant experience
  • Minimum 2 years work in market