Retail Representative (Raleigh, NC)

Lonerider Brewing Co

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Lonerider Retail Representative – Raleigh, North Carolina

The Retail Representative will be responsible for growing Lonerider’s Off Premise business in Raleigh, NC.  This Outlaw will build strong partnerships across multiple accounts, promotions/tastings, festivals and marketing interactions


  • Be the primary point of contact for Customers, Distributor Representatives and Accounts regarding as it pertains to off premise business. 
  • The Retail Representative is responsible for creating a successful relationship with Lonerider’s distribution partners and solidifying Lonerider as the #1 craft brand option.


  • Drive growth and brand awareness of Lonerider’s packaged products.   
  • Establish a weekly regimen of account visits. 
  • Familiarize key accounts that can drive business. 
    • Regular ride-alongs with wholesaler representatives.
  • Pay close attention to brand representation, placement, and new account openings.
  • Execute on incremental case display opportunities.
  • Work closely with distribution sales force to achieve shared goals.
  • Exceed established account goals along with Sales Quotas, record daily activity via Lonerider CRM tool, and produce weekly/monthly recaps.


  • Maintaining top-quality Lonerider product in designated territory. Regular communication with the brewery is required to ensure product quality.
  • Providing the highest-quality service and craft beer knowledge to position Lonerider as the go-to resource for customers and distributor partners.

Required Skills / Expectations

  • Strong craft beer knowledge and experience in the local marketplace.
  • Previous sales experience preferred.
  • Highly Motivated, with strong organizational skills and the ability to work alone.
  • Strong knowledge of Lonerider, its history and product offerings.
  • General knowledge of the brewing process.
  • General knowledge of craft beer competitors, market share and product offerings.
  • Strong communication skills and charisma
  • Computer competence in Word, Excel, PowerPoint and email.
  • Ability to complete Lonerider’s minimal administrative requirements on time regularly including weekly activity reports, expense reports, etc
  • Knowledge of distributor operations and how to work with a three-tier system.
  • Must have a clean driving record.
  • Be accountable for your actions.
  • Make decisions for your role while keeping everybody informed and accepting input.
  • Support your colleagues and management at all times.

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