E-commerce Director

Shire City Herbals, makers of Fire Cider

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Shire City Herbals is a small, family owned and operated health business based in the heart of the Berkshires. We have been producing our flagship tonic Fire Cider® since 2011, and are headquartered in our hometown of Pittsfield, MA. Fire Cider is available across the nation, and demand continues to skyrocket with an annual growth rate in the high double digits. As we move into our new HQ/production facility in the Fall of 2017 and begin an exciting new chapter, growing ecommerce sales will be crucial.

Would you like to be a key team member in our dynamic and rapidly growing health business? Read on!

The E-commerce Director is responsible for overseeing all web sales channels, achieving financial goals, and executing key digital marketing activities for Shire City Herbals. 

Core Activities:

  • Develop and execute strategic web sales plans in consultation with CEO and senior company leadership.

  • Set and achieve Key Performance Indicators in sales performance and ROI.

  • Execute site revisions and product updates on the Shopify e-commerce platform.

  • Manage relationship with Amazon.com and other 3rd party e-commerce platforms, including updating product listings, analysis of sales data, and ad buys.

  • Expand our web sales presence onto additional 3rd party websites such as Peapod.com, Ebay.com, Jet.com, and Thrive.com.

  • Prepare and maintain in-depth analysis of sales data for all web sales channels, as well as analysis of market conditions and trends.

  • Manage and monitor annual and monthly e-commerce marketing budget.

  • Provide annual, quarterly, and monthly reporting.

  • Collaborate with Marketing team on creation of content. 

Education & Experience:

  • At least 5+ years experience working in e-commerce.

  • Previous experience working for food or supplement retail brand strongly preferred.

  • Proven ability to operate at both the strategic and tactical levels.

  • Extensive Google AdWords & Analytics experience is critical.

  • Proven ability to interface with business, creative, and technical teams.

  • Experience with Shopify e-commerce platform is preferred.

  • Proficiency with PC/MAC, Microsoft Office, and Google ecosystems.

  • Excellent organizational skills; facility with managing multiple projects simultaneously

Position starts in September 2017. Compensation is based on experience. Position is based in Pittsfield, MA office with potential to work remotely for the right candidate. Shire City Herbals offers health and dental insurance, competitive salaries, cool perks, a healthy work/life balance, and is an equal opportunity employer.

If you wish to apply, please read and follow instructions  carefully:

Send an email to hireme@FireCider.com with the subject line “E-commerce Director”. In the body of the email, include the name, relation, and contact of 3 professional references. Also in the body of that email, include a brief explanation of why you would be an ideal fit, as well as salary requirements. Finally, attach a one-page PDF resume. Deadline for submission is 5pm EST, Friday, August 4th.