Be a part of one of the fastest growing tea brands in the market!
This role is responsible for developing and executing marketing
and promotional programs in keeping with the overall brand strategy,
specifically for Off Premise channels/customers. The channels would include:
Off Premise chains (grocery, mass, drug, club, liquor, C-store and convenience)
& independent retail customers. This person would work closely with other
members of the Marketing and Sales Teams.
Principal Duties and Responsibilities:
Field Sales & Head Quarter (HQ)
Communicates and executes all off premise programs to the
sales as well as provides feedback from field to HQ on competitive activity,
custom programs and effectiveness of Brand programs executed to Brand Team.
• Advises field and HQ on the
execution of programs in the off-premise channels to ensure programs deliver on
the Brand strategy and brand objectives.
• Develops the planning
calendar/process for off premise programming with brand team and key sales
stake holders to allow proper lead time for implementation of programs giving
Brand a clear competitive advantage.
• Participates in distributor
meetings to ensure alignment between sales and marketing objectives and to
ensure that shopper tools are being used efficiently and correctly.
off premise shopper budget.
• Reviews all off premise program
effectiveness and provides analysis for return on investment to brand team.
• Works closely with VP Of Operations
and Account Managers to develop account specific custom programs that drive
customer and shopper solutions.
• Creates account programming around
gaps in programming calendar to drive sales and velocity at retail.
• Customizes brand programing to
create line activation for grocery, mass, drug, club, c-store and convenience.
• Develops marketing promotions for
individual customers that follow customer’s trade marketing practices.
• Develops “Perfect Store” standards
across all retail touch points and effectively communicates and implements
these standards across the organization.
opportunities & trends and provides competitive assessments.
Knowledge and Skills Required:
·5 years brand/trade marketing experience,
preferably in beverage, CPG or related industry
working with chain customers and buyers
oral and written communication/presentation skills
• Strong interpersonal skills and
customer service standards. Effectively works within and between teams
to manage multiple projects in fast paced environment; flexible
in MS Office Suite (Outlook, Excel, Word, PowerPoint)
• Travel as
·Clean background and DMV check is required
BevNET Beverage School is an on-demand, video-based learning tool and online community designed for entrepreneurs and newcomers to the food and beverage industry.