Area Sales Manager NY Metro

Little Secrets Candies

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Purpose The Area Sales Manager (ASM) is “the face of the brand” within the assigned territory, building relationships with a variety of retailers to solicit sales by encouraging:
  • New item acceptance
  • Prime shelf placement
  • Secondary displays
  • Promotions
  • Sell in store pop up demo events
    Essential Functions and Responsibilities
  • Assist the Director of Sales in the execution of the sales plan, meeting both personal and regional sales goals.

  • Manager of Region with revenue and trade spend goals.  Run your own business.

  • Build relationships with all decision makers within assigned territory, including:

    • Whole Foods: all team members including grocery team leaders, assistant team leaders, grocery specialists and marketing managers

    • Natural accounts; independents: grocery/store buyers, employees

    • Distributors: representatives, managers

    • Brokers: representatives, representative managers

    • ShopRite Buying Groups

  • During in-store calls:

    • Identifies key store decision makers.

    • Effectively communicates Brands point of differentiation and brand strategy. Describes product features to store employees and customers.  Highlights any special pricing, new products, product revisions, etc.

    • Observes displays of both company and competitor product on store shelves, reporting pricing, shelf space, and promotions changes.

    • Observes sku mix in store and prompts decision maker to adjust mix accordingly.

    • Observes inventory levels in stores and prompts decision maker to reorder when inventory levels appear low.

    • Completes call report at the end of each store visit.

    • Respond to customer requests quickly and professionally.

    • Participates in product resets.

  • Reports on growth, expansion, or closing of doors in assigned territory.  Visits other retailers that are not customers to observe and report on competitive displays and pricing.

  • Identify demo and coordinate event support.

  • May involve some weekend or evening schedule during special promotions and/or customer events.