Area Sales Manager

Bobo's Oat Bars

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Duties & Responsibilities

·       Primary point of contact for sales and merchandising within assigned territory

·       Develop and maintain an organized list of key accounts in the territory 

·       Build and maintain relationships with the retailer, distributor sales-force, broker sales teams

·       Sell our brand to retailers in coordination with local distributors and brokers

·       Call on accounts on an ongoing basis to review in-store priorities; visit all accounts in person

·       Execute all chain promotional activities at store level – which includes selling & setting distribution, securing & building displays, maintaining proper levels of inventory, planogram execution, and point of sale distribution 

·       Implement POS, and secondary placement opportunities using tools provided by the brand to maximize brand potential and eliminate out of stock situations 

·       Daily/weekly communications to Area Directors to include successes, competition trends, deals, product introductions, and consumer relations 

·       Participate in sales blitzes, throughout the region and area in order to support field team in achieving their sales goals 

·       Track and communicate store calls, communication and sales.

·       Attend Trade shows to sell and act as an ambassador of Bobo’s

·       Speak with proprietors at local area accounts including coffee shops, delis, corner stores, local single store groceries and other non-chain eateries

·       Educate broker account managers on product knowledge, selling tools and effective merchandising: 

·       Proper shelf management positions 

·       Rack, equipment, POS placements and display build-out 


·       2-5 Years of Sales Experience Natural Food or CPG experience preferred

·       Experience working with Whole Foods a plus

·       Proven success in sales call strategies and broker product training

·       Must be willing to travel to key territory and have valid driver's license

·       Must be able to use basic features in MS Office Suite (Outlook, Excel, Word, Power Point)

Language/Mathematical/Reasoning Ability:

·       Ability to formulate account strategies and execute against company goals

·       Ability to work independently as well as with a team

·       Professional demeanor in working with coworkers, distributors, retail reps and consumers

·       Strong customer service, interpersonal and communication skills (both written and oral)

·       Creative presentation/public speaking and premium selling skills are a must

·       Innovation and creativity in approaching accounts and expanding business


  • 80% local and overnight, may be up to 100% at times