On-Premise Market Manager (Denver)

Upslope Brewing Company

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The On-Premise Market Manager is responsible for representing the Upslope brand and expanding sales for our brewery in Denver with a focus in on-premise accounts.

JOB RESPONSIBILITIES (but not limited to)

  • Support and grow all on-premise accounts, with focus on Top 100 accounts in sales territory through building relationships with buyers and sales teams

  • Maintain complete and accurate account information and sales data in Lilypad CRM.

  • Coordinate and facilitate communication between accounts and distributors ensuring product is being ordered and delivered appropriately and a healthy relationship is maintained between all accounts and distributor. This will also include the following:

    • Communicating directly with distributor sales reps and managers responsible for your sales territory on a weekly basis.

    • Scheduling monthly "work-withs" and other creative efforts (lunch, happy hours, brewery tours, etc.) that build camaraderie between distributors, accounts and Upslope collectively.

    • Strategically targeting key accounts with distributors to increase points of distribution, rate of sale and promotional opportunities.

    • Reporting to the Upslope Regional Market Manager and Director of Sales and Marketing on sales and marketing efforts and all production requirements.

    • Scheduling and attending promotional events, such as samplings, pint nights, beer dinners, regional beer fests, etc. in sales territory.

    • Minimum expectation of 4-6 on-premise events per month

    • Managing inventory of distributor warehouse within your territory, and working with brand manager to par levels.

    • Managing allocated specialty beers and communicates appropriate information to accounts and distributors

  • Recruit, train, schedule and manage part-time promo support staff for weekly events

  • Work closely with Upslope's Marketing Manager on all marketing efforts in territory including coordinating POS orders between distributor, accounts and Upslope, and assisting with overall marketing, advertising and branding vision for Upslope Brewing Company in this territory.

  • Understanding procedures for checking out samples, donations, festival beer.

  • Find and facilitate appropriate event sponsorships in sales territory - i.e. sporting & fundraising events in Upslope's target demographic. Identify and foster partnerships with synergistic and like-minded companies & organizations.

  • Develop and maintain relationships in the craft beer industry.


  • Two weeks Paid Time Off for your first year with generous increase each year after and seven paid holidays per year

  • Health/Dental/ Vision insurance

  • 401(k) with company match

  • Employer reimbursed professional development opportunities

  • RTD EcoPass

  • Free beer & merchandise perks

  • Discounts and Pro-deals on outdoor equipment and activities

  • Cell phone & mileage reimbursement

  • And more...


  • Education: 4-year degree in Business or a related field.

  • Experience: 5 years in alcohol sales with emphasis in wholesaler management and on-premise accounts

  • Thorough understanding of Denver beer market  

  • Required skills: Proficiency in MS Office Suite and other CRM systems.

  • Clean driving record with no previous DUI, DWI                                                                                                                                                                                                            


  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is frequently required to sit; stand; walk; reach with hands and arms; climb or balance; stoop;  kneel; crouch; crawl;  talk; and hear. The employee must frequently lift and/or move up to 40 pounds, and be able to move kegs weighing close to 165 pounds.


  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions.

  • The work environment will vary for this position given the nature of the job duties.  Employee will most likely spend ample time in a car, their home, and/or accounts.  The noise levels will vary based on location.  Travel is required for this position and will vary based on business needs.

*Please Note: This Job Description is neither definitive nor restrictive and may be modified to meet changing needs.