Southeast Regional Sales Manager

Nelson's Green Brier Distillery

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Job Overview

  • Brand Name: Belle Meade Bourbon / Nelson’s Green Brier Distillery
  • Location: Tampa / Orlando / Atlanta – FL, SC, GA, MS, AL
  • Country: US
  • Industry Types: Supplier
  • Categories: Sales
  • Beverages: Alcoholic Beverages
  • Employment Type: Full-Time
  • Reports to: Vice President of Sales
  • # of Direct Reports: 1 Brand Ambassador (GA)
  • Benefits: Health Insurance, Vehicle Allowance, Expense Account

Job Description

This is a sales position with responsibilities that include visiting key accounts in their assigned territory, working with local distributors as well as promotions and special events. The position requires a self-motivated, organized, energetic, creative, ambitious person who can thrive in a demanding, fast-paced and fun environment. The Sales Representative needs to adapt well with others, possess good communication and presentation skills; be able to overcome obstacles, execute on projects thoroughly and be an ambassador of our brand.

 Key Account Relationship Management and Coverage (both on- and off-premise accounts)

  • Develop and maintain an organized list of key accounts in the territory
  • Represent our brands to retailers in coordination with local distributors and brokers.
  • Call on key accounts on an ongoing basis to review our brand program priorities
  • Regularly attend selected on-premise promotional events held at night to oversee, assist, and evaluate the quality of the promotion
  • Direct accounts in proper and effective merchandising and consumer awareness of brands by:
    • Guiding proper shelf management positions
    • Merchandising brands
    • Utilizing the company provided sales book and brochures.
    • Attaining proper distribution of our brands by type and size
    • Developing drink features and brand promotion
    • Conduct staff training in on and off-premise accounts, as needed
    • Be out visiting key on-premise accounts at least 3 to 4 nights per week.

 Distributor Relationship Management

  • Work with key distributor salespeople and managers in the assigned territory to help motivate them to improve the promotion of Belle Meade Bourbon.
  • Regularly scheduled presentations to distributors
  • Regularly scheduled work-withs with sales reps/mgrs.
  • Conduct brand training for distributor employees.

 Promotions and Special Events

  • Plan, schedule and coordinate events including directing promotional models, bar staff and others involved
  • Attend and participate in special events and bar promotions that are usually conducted in the evenings
  • Educate staff on brands
  • Create menus for restaurants, bars, events
  • Supply sufficient inventory of promotional merchandise and oversee proper distribution of same during the event

 Budgets & Administration

  • Stay within all assigned budgets
  • Complete monthly market reports and calendars in a timely fashion
  • Complete monthly expense reports

Other Duties/Special Projects:

  • Create and deliver presentations to effectively educate groups of consumers, sales people, distributors and others on the history, properties and production of all our products and brands
  • Complete bi-monthly market reports and monthly calendars in a timely fashion
  • Complete monthly expense reports

 From time to time you will be expected to participate in a company organized special event or promotion.  This may include time during a weekend or holiday and travel away from your home territory. Your usual responsibility may include crew drives, trade shows and other special projects as needed

Job Requirements

  • Beverage alcohol experience preferred
  • 2-5 years’ sales experience in on and off premise
  • Proven success in sales call strategies
  • Strong customer service, interpersonal and communication skills (both written and oral)
  • Creative presentation/public speaking and premium selling skills are a must
  • Well-developed influence and negotiation skills; persistent and persuasive
  • Detail oriented and organized; excellent time management
  • Innovative and creative in approaching accounts and expanding business
  • Able to formulate account strategies and execute against them
  • Ability to manage multiple projects and work in a fast paced environment
  • Ability to work independently as well as part of a team
  • Thorough knowledge of the state and federal laws governing your activity.  Familiarity with Distilled Spirits Counsel of the U.S. (“DISCUS”) Code of Responsible Practices and beverage alcohol laws and regulations a plus
  • Professional demeanor in working with coworkers, distributors, retail reps and consumers Sales or Marketing experience a plus
  • Must have valid driver’s license and own vehicle to travel and transport promotional merchandise between accounts within assigned territory
  • Must be proficient in MS Office Suite (Outlook, Excel, Word, Powerpoint), and Photoshop or Illustrator
  • BA required
  • Travel required