North Bay Sales Representative

Golden State Cider

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Sales Representative

We are hiring for a Northern California, North San Francisco Bay area Sales Person to join our small sales team. We are searching for a Sales Representative who is based in the North Bay area or in close proximity.

Job Summary:

As a Sale Representative, your main objective is increase sales in your region, create lasting and mutually beneficial partnerships with accounts and our Distributors, and maintaining the integrity and values of Golden State Cider. This includes direct account responsibility for key on and off-premise accounts, securing new business in existing and new accounts, and working closely with the distributor network in the North Bay area to maintain/develop all accounts.

Essential Job Duties and Responsibilities:

Specifically, the responsibilities of the position include, but are not limited to, the following activities:

Aggressively pursue new on & off-premise distribution in your assigned region.

Call on existing key accounts to secure new distribution, making timely presentations and introducing new and "limited release" cider on draft as well as packaged retail.

Execute on and off -premise promotions and periodic special events that generate brand awareness and consumer sampling as planned by the Vice President of Sales.

Develop and maintain strong, positive relationships with account staff and distributor sales personnel.

Train accounts as well as distributors on craft Cider, promote the knowledge and the qualities of cider made out of fresh pressed juice.

Travel to company sales meetings; participate in market blitzes in other territories, and otherwise work with other members of the Golden State Cider team to execute/achieve the sales plan.

Complete necessary administrative reporting and communications on a timely basis daily and weekly.

Maintain all sales goals and personal budgets outlined to you and your territory.

Pick up and deliver cider from our production facility in Sebastopol for events, as well as staffing and pouring at events as necessary.

Late night and weekend accounts visits and event attendance as directed.

Other duties as periodically assigned by the Sales Director.

Desired Qualifications:

Prior experience in a sales position; prior beer sales experience preferred

Strong ties in the Beer Community in the Los Angeles Area.

Knowledge of cider making, knowledge of Golden State Ciders, other craft ciders, craft beers and the craft beer community.

Strong oral communication skills: ability to talk to others to convey information effectively; strong written communication skills.

Understanding the retail and on premise buyer mindset - experience buying or bartending is a huge plus.

Excellent time management skills; ability to be proactive and take initiative.

Excellent organization and coordination skills- ability to manage priorities and routine functions effectively and efficiently.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Proficiency with personal computers / laptops and associated programs (Windows, Microsoft office suite of programs).

Decision making skills -collect, assess and interpret relevant information and make sound judgment.

Job Requirements:

It is required for the position that you must have a reliable car that is registered and insured, a valid driver's license, ability to drive to and from accounts continuously, available to work nights and weekends, and at times more the 40 hours a week, able to lift up to 50 pounds and that you must currently reside in the North Bay.


Golden State Cider has been independently and proudly producing our hard cider in Sebastopol, California since 2012. Our team is unlike any other, it takes a village to make what we believe is the epitome of California-style cider. Here are some of the reasons we think Golden State is a pretty rad place to call home:

Pay and Career Growth

It is our commitment to offer a very competitive pay structure, our base pay rate, in all departments, will always begin at $15.00/hour which is well above Minimum Wage here in California. While we realize wage isn’t everything you need to be happy in a job, we think it’s a wonderful place to start. Golden State Cider also recognizes the benefit of continued education and professional development by providing accommodations for things such as conferences and industry-specific short courses.

Health Care

For a fairly fresh company, we offer an incredible benefits package. Golden State Cider pays for our employee’s Medical, Dental and Vision coverage – In Full - 100%.

Crew members may add dependents to their policies with the premiums for dependents being deducted from regular payroll on a pre-tax basis.

Wellness Allowance

In addition to a generous Health Care package, Golden State Cider recognizes the importance of our team member’s overall health and wellbeing and provides a wellness allowance of up to $100.00 per month which can be used towards a variety of things that promote physical activity, wellness and work-life balance. The goal of the Wellness allowance is to provide Golden State Cider employees as many options and as much flexibility as possible to find an activity which promotes aerobic exercise, flexibility, strength training as well as emotional health including coverage for passes to Regional, State or National Parks.

Paid Time Off

As part of our commitment to our employees’ health and wellbeing, Golden State recognizes the need for work/life balance as well as the value of rest and relaxation. We begin our offering with seven Paid Holidays per year. In addition, we offer six days of paid Sick leave per year. As for our Paid Vacation package, Golden State offers three weeks of paid vacation during an employee’s first year with tier increase annually:

Length of Employment

Annual Accrual Rate

Year 1 of employment

15 days per year

1-2 years of employment

16 days per year

2-3 years of employment

17 days per year

3-4 years of employment

18 days per year

4-5 years of employment

19 days per year

5 years and beyond

20 days per year


Cider is our passion, it’s in every part of our culture and we love to share it with our employees! Each employee is allotted two (24) pack Cases of tasty, crisp cider per month ~ just another perk of the job!

Sales Specific Offerings

As part of our onboarding process, all New Sales Representatives will have a full-immersion Golden State Cider learning/training experience which includes time on the farm in Sebastopol and at our Cidery. For Sales Representatives, Golden State pays for an annual AAA Plus Membership and also offers mileage and other job-related transportation expense reimbursements.

In addition to a base-salary, our Sales Representatives participate in our unique Sales Incentive Program which works to maintain our culture of results-focused personal management. Our on-the-road crew is also extended a monthly allowance toward account visits and cider sampling.