Sales Representative

Breckenridge Brewery

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  • Work with distributor sales force and retailers in your assigned universe to increase distribution and velocity on the Breckenridge Brewery family of brands
  • 100% focus on gaining or expanding distribution of brands in On and Off retail accounts
  • Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying point of sale items, educating retail employees, hand selling, sampling, securing features, developing promotional programs
  • Conduct beer tastings, attend weekend festivals and evening promotions
  • Identify key accounts that are not being penetrated with Breckenridge Brewery products, and develop a plan to establish sustained business with such accounts
  • Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about the goings on at Breckenridge Brewery
  • Know the key decision makers and influencers in the assigned territory, increase or develop partnerships in these arenas
  • Develop market profile target lists and plans to deliver volume goals
  • Drive distribution and velocity weekly through visiting a minimum of 10 accounts daily
  • Add value to the distributor by helping with the growth of the Breckenridge brand and education of the distributor sales force
  • Develop a keen understanding of how the distributor works and make sure Breckenridge Brewery is positioned to win in your assigned universe
  • Have knowledge of who key people are at distributor(s) and how best to add value to their business
  • Work with distributor sales reps and managers on a regular basis, at least one ride with weekly
  • Ensure the Wholesaler is aware of developments at Breckenridge Brewery
  • Ensure our portfolio is broadly represented and in distribution
  • Assist with inventory management, POS ordering, insuring proper handling of product


  • Desire to build a career in Sales
  • Competitive drive
  • Results oriented
  • Bachelor’s Degree preferred
  • 1-3 years’ experience in Distribution, Outside sales, Food and Beverage experience preferred
  • Strong written and verbal presentation skills are a must
  • Must have excellent judgment and the ability to articulate the Brand philosophy to all of our customers
  • Frequent travel (up to 50% of the time) required, which may be on short notice. Current driver’s license, clean driving record and employee’s own vehicle for travel are required   
  • Broad time commitment with a non-traditional work schedule                                                                                    
  • This position is subject to successfully passing hair sample drug testing and background check
  • The ability to self-motivate and work alone
  • The ability to effectively plan and manage multiple tasks
  • Proven ability to positively affect brands within the three tier system
  • An understanding of the Brewing process, Beer styles and the story of the Breckenridge Brewery
  • Ability to operate Microsoft Office
  • Ability to lift cases of beer and build displays

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