Sales Representative - Southern New England

Founders Brewing Company

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Establish and maintain a professional sales relationship with key retailers within the assigned territory.


Include the following. Other duties may be assigned.

  • Supports Founders Brewing Company Core Values and Purpose
  • Maintains constant communication with the Regional Sales Director.
  • Works directly with the assigned Founders Brewing Company territory wholesaler and their sales staff to promote sales, promote the Founders brand and achieve target distribution and volume goals.
  • Maintains consistent market visitation schedule between all assigned territories; work quarterly target account list and visitation schedule including chain and independent on and off premise accounts.
  • Develops quarterly target lists built from goals and objectives.
  • Must be able to analyze and develop sales opportunity from VIP software or other company provided sales/CRM software.
  • Develops and maintains positive relationships with retail accounts.
  • Monitors beer inventory to maintain proper amounts based on sales trends, promotions, and seasonal changes; monitor product for freshness.
  • Conducts ongoing brand training.
  • Attains pre-determined sales and distribution goals.
  • Assists at all special events and festivals in the territory.
  • Performs administrative tasks as they are assigned (expense reports, monthly work calendar,  establish distribution targets, evaluate discount programs, conduct price surveys)
  • Assists in creating volume projections and marketing budgets; ensure compliance is maintained.
  • Maintains professional image and demeanor at all times.


  • Successful candidate must live in the market for which Sales Representative is responsible for.
  • Must have reliable car and be able to travel and have the ability to work a flexible schedule and ability work some weekends. 
  • Two years minimum experience working in the three tier distribution system either with a beer wholesaler or beer supplier is a plus.
  • Must have strong knowledge of craft beer industry and its retail consumers. 
  • Candidate must be knowledgeable of Founders Brewing Company brands and procedures
  • Must be draft beer knowledgeable.
  • Experience with sales data writing, reporting, and analysis as well as experience with sales/CRM software is a plus.
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