Brewery Representative - Denver, CO

Founders Brewing Company

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 Establish and maintain a professional sales relationship with key retailers within the assigned territory.


Include the following. Other duties may be assigned.

Supports Founders Brewing Company Core Values and Purpose

Maintains constant communication with the Regional Sales Director.

Works directly with the assigned Founders Brewing Company territory wholesaler and their sales staff to promote sales, promote the Founders brand and achieve target distribution and volume goals.

Maintains consistent market visitation schedule between all assigned territories; work quarterly target account list and visitation schedule including chain and independent on and off premise accounts.

Develops quarterly target lists built from goals and objectives.

Must be able to analyze and develop sales opportunity from VIP software or other company provided sales/CRM software.

Develops and maintains positive relationships with retail accounts.

Monitors beer inventory to maintain proper amounts based on sales trends, promotions, and seasonal changes; monitor product for freshness.

Conducts ongoing brand training.

Attains pre-determined sales and distribution goals.

Assists at all special events and festivals in the territory.

Performs administrative tasks as they are assigned (expense reports, monthly work calendar, establish distribution targets, evaluate discount programs, conduct price surveys).

Assists in creating volume projections and marketing budgets; ensure compliance is maintained.

Maintains professional image and demeanor at all times.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Live in the market for which Sales Representative is responsible for.

Reliable car and be able to travel.

Ability to work flexible schedule; ability to work some week-ends.

Two years minimum experience working in the three tier distribution system either with a beer wholesaler or beer supplier.

Strong knowledge of craft beer industry and its retail consumers.

Knowledgeable of Founders Brewing Company brands and procedures.

Draft beer knowledgeable.

Experience with sales data writing, reporting, and analysis.

Experience with sales/CRM software.

Education and/or Experience                                            

Bachelor's degree (B. A.) from four-year College or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

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