Senior Marketing Manager

Only What You Need (OWYN)

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Job Overview

OWYN, which stands for Only What You Need, is a leading health and wellness brand reinventing nutrition by creating the industry’s first allergen-free protein platform with unbeatable taste. Breaking barriers with its product offering, the company also brings attitude and edginess to an industry overrun with dullness.  At OWYN, we milk plants, not cows and we are seeking a marketing leader that will help the world to recognize this truth.

We are seeking a Senior Marketing Manager to help support the day to day initiatives of the marketing vision with an emphasis on brand development and shopper marketing.  A day in the life will include consistent interactions with our sales channel leads to collaborate on brand programming to drive trial and awareness, setting our brand tone/voice and constantly pushing the creative boundaries on social, and developing marketing initiatives to support innovation.  We are a brand that thrives on data driven decision making.  The ideal candidate will leverage creativity driven by unique and powerful insights, centered around a clear strategy.

Brand Development

  • Own the brand voice/tone.  Leverage insights to develop a unique positioning that comes to life through all owned content
  • Setup a strategic framework for social content. Lead designers and social media coordinator to activate strategy
  • Refresh ad creative to wash/rinse/repeat paid social and programmatic display
  • Develop brand book and guidelines.  Ensure all owned assets are in-line with brand guidelines

Sales Support

  • Developing annual shopper activation strategy that will integrate all customer specific plans from digital media to shelf
  • You will support OWYN selling objectives by establishing relationships with all sales channel leads. It will be your responsibility to understand all customer/distributor needs and develop action plans to develop, execute, and deliver against needs in a timely way
  • You will be responsible for developing customer specific marketing presentations for the sales organization and attend customer meetings as needed
  • Maintain accurate inventory of brand asset catalog for the sales team.  When needed, ensure promotional clings, displays, etc. are developed and sent on time
  • Travel will be required.  Visiting customers, distributors, and performing route rides and market blitzes will be essential to understanding marketing needs

Social/Digital Strategy

  • Build branded content strategy to live on owned and paid channels
  • Work with Social Media Coordinator to implement brand content strategy – measure results and pivot when needed
  • Integrate audience data learnings to evolve targeting strategy
  • Own the marketing mix and proactively manage dollar mix between programmatic display, paid social, and paid search

Marketing Capabilities

  • Identify and monitor performance metrics that not only drive ROI and KPIs across all marketing channels, but also meet budget goals and track efficiency of spend
  • Train, mentor, and develop team of marketers including Field Marketing, Customer Experience, Social Media Coordinate, Brand Partnerships, and Design/Photography
  • Develop reporting suite using syndicated data and customer specific data portals, as needed.  Uncover actionable insights leveraging this data

Qualifications:

  • Classic CPG foundation with entrepreneurial experience more recently
  • 3-5 years of brand marketing experience
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