Regional Sales Manager – Northern CA PNW

Goldthread LLC

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Regional Sales Manager – Northern CA PNW

About Goldthread
Goldthread is a plant-based tonic company founded by clinical herbalist andL.AC William Siff
to empower people to drink more plants. We’re not talking more spinach and kale. Think super
herbs, adaptogens, and spices like ginger, matcha, schisandra, turmeric, nettles, and tulsi leaf.
Our expertly formulated tonics are packed with 14g of herbs and spices per bottle to support key
functions of the body including energy, immunity, digestion, metabolism, mood and mental
We travel the world to source herbs from their most potent regions and cultivate relationships
with local farmers. When you drink Goldthread, you’re drinking ginger from volcanic soil in
Hawaii, lavender picked fresh from the fields in Provence, and ceremonial grade Matcha high in
the Uji Mountains of Japan. Our variety of ten innovative and health-enhancing formulations are
handcrafted and microbrewed to create Goldthread's line of plant-based tonics.
Goldthread provides a great work environment for those seeking to join an ambitious,
entrepreneurial team focused on developing a high potential brand. This environment provides
the opportunity to develop yourself while making an impact on a growing company.
Job Summary
We are seeking an outstanding sales management leader that has strong skills and experience in
managing a sales team, a distributor network and a large retail customer base. This individual
must demonstrate the successful ability to work in an entrepreneurial environment in high
growth mode, while mentoring our internal and external sales teams and create sales and
marketing trade programs for our distributors and retailers to grow distribution and sales. This
person must have current and meaningful relationships with UNFI, KeHE, and other DSD
distributors and all key retail accounts in the Northern California PNW market.
Other specific traits necessary for the role are; proactive communication both written and verbal,
setting sales goals, training, tracking and reporting results, set and attend regular strategic and
business review meetings with distributors and retailers and provide information to management.
A winning, yet humble, attitude to make things happen and get things done and endless ideas to
grow the business.

Scope of Responsibilities
? Work closely with the VP of Sales to develop and execute the sales strategy.
? Be an excellent role model for the company values and culture.
? Build, manage, train and give regular feedback to the Northeast sales team; responsible
for setting goals and reviewing results, growing distribution and sales through account
acquisition, trade programs and ensuring continued market penetration.
? Work closely with all distributors salesforce to grow distribution and sales through
attending key account sales calls, sales meetings, contest, programs, route rides and
strong relationships.
? Secure 100% distribution and grow sales in all retail accounts in a variety of channels
including Natural and Organic, Food Service, Specialty, Grocery, Convenience,
Seasonal, and others.
? Maintain key retail customer relationships and develop and implement strategies for
expanding the company’s product line and customer base through promotional activity
and demos.
? Manage all sales activity to the sales budgets while delivering profitable margins and
within budgets.
? Communicate all activity and results accurately and timely to management team.
Business Development
? Identify the best distributor network for 100% market coverage and service
? Source and secure new and incremental retail distribution across multiple channels:
conventional & natural grocery chains & independents, universities, corporate accounts,
fitness, C-store, food services, etc. to significantly grow ACV.
? Seek other opportunities to grow distribution and case sales
Develop Broker & Distributor Partnerships
? Manage and work with brokers to ensure maximum attention to Goldthread at distributor
and retailer levels
? Present and train broker network on key initiatives in a clear and concise manner
? Build a strong line of communication and understanding with distributors, sales
personnel, and company employees.
? Schedule and conduct ride-alongs with applicable DSD distributors
? Participate and present at distributor and broker staff meetings where applicable
? Organize and conduct sales blitzes with key distributor partners, and leverage
relationships to secure new business
? Organize and support distribution partners with sales training, merchandising support,
and put together promotions and sales incentives to drive sales
Field Sales
? Seek new business opportunities, support local distributor partners in securing new
business, assisting on crew drives, providing sales training and merchandising support to
assigned distributors
? Build relationships in key accounts to help support in-store execution

? Partner with Marketing to create and implement effective brand awareness initiatives to
drive sales and retailer partnerships
Be an Avid Brand Ambassador
? Spread the Goldthread brand through friends, family, social media, and passive sampling
? Embrace and exude the company’s philosophy and its core values
? Partner with Marketing to create and implement effective brand awareness initiatives to
drive sales and retailer partnerships
Desired Skills and Experience
? An entrepreneurial drive and proven 4-6 years of Northern California PNW regional sales
experience in the CPG space, preferably functional beverages.
? Track record of managing people and exceeding sales goals while delivering against
profit expectations.
? Must have at least 2 years’ experience working with UNFI and KeHE.
? Responsible for maintaining sustainable records of sales against quotas and documenting
? Ability to plan and manage at both strategic and operational levels.
? Ability to work with tight and demanding timelines.
? Ideal candidate has experience within the food and beverage, nutritional supplement or
functional beverage category. Natural channel a plus. Other related categories will be
? Current relationships and familiarity with key Nor CA PNW retail accounts are required:
ability to identify and influence key decision makers and build strong, long lasting
relationships while building brand sales.
? Experience working with distributors (DSD) and warehouse/wholesalers is necessary.
? Considered a “closer” and can provide evidence to support direct sales achievements.
? Ability to work collaboratively with colleagues and staff to create a results driven, team
oriented environment.
? Excellent communication skills: active listener, confident presenter.
? Ability to adapt to a start-up environment and willingness to be an integral part of
company’s growth.
? Must be driven, take initiative, be customer-centric, creative and self-motivated, work
with a sense of urgency, have strong leadership abilities and be able to thrive in the role
without daily onsite management.
? Excellent computer skills (Microsoft Office)
? Able to work out of a home office, preferably in the San Francisco region of the United
? Bachelor’s Degree
Action Required
Please submit your CV, along with a detailed description of why you believe you are the best fit
for Goldthread’s Regional Sales Manager – Northern California PNW opportunity.
Apply for this Job