Field Marketing Manager

Bowery Farming

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The Role

Bowery Farming is hiring a Field Marketing Manager who will be responsible for building our field marketing program from the ground up. As the first Field Marketing Manager at Bowery, you have an amazing opportunity to help develop what our field marketing program will look like nationally -- starting in the NYC area, where we operate our current farms. In the beginning, the role will focus on ramping up our demo program (working closely with sales), and will later evolve to more events and grassroots marketing where you will find ways to think outside the box and disrupt our consumer in his/her daily routine to introduce our brand and delicious greens. Reporting directly to the Head of Marketing, this is a unique opportunity to develop the field marketing program and support rapid growth at an early-stage, mission-driven company.

What You’ll Do at Bowery

  • Develop a NYC metro market strategy to build brand awareness and increase trial 
  • Recruit, manage and motivate a team of Brand Ambassadors to ensure effective, best-in-class demo execution (events to follow)
  • Measure and analyze field marketing performance against aligned goals with the Head of Marketing
  • Partner with retailers and store employees to support demos
  • Work closely with the sales team to time demos around key retailer events or needs of the business; work closely with farm operations team to forecast sample needs
  • Research and host/sponsor events relevant to the brand, partnering with like-minded companies
  • Partner with Marketing Manager to develop fun, memorable, and on-brand collateral for our demo, events, and sampling program
  • Administrative Duties & Reporting;
  • Weekly reporting of field marketing programs and results
  • Monthly dashboard displaying key activities to share with internal team
  • Manage payroll and expense reimbursement for Brand Ambassadors
  • Manage field marketing budget

What You Have 

  • 3-5 years experience, preferably in field marketing
  • Prior experience in hiring and building a team of brand ambassadors is a plus
  • Ability to be detail-oriented and extremely organized, and to juggle multiple tasks in a timely manner, with minimal supervision
  • Knowledge of local market trends and relevant influencers
  • Excellent communication skills
  • Availability to occasionally work on weekends and evenings
  • Valid driver’s license and a clean driving record
  • Comfort with Physical Requirements including;
  • Lift and move objects up to 49 pounds each
  • Regular bending, lifting, stretching and reaching both below the waist and above the head
  • Excitement about how technology can improve the state of the planet and our food supply

About Bowery

Bowery is growing food for a better future by revolutionizing agriculture. Our modern farming company combines the benefits of the best local farms with advances made possible by technology to grow post-organic produce you can feel good about eating. BoweryOS, our proprietary software system, uses vision systems, automation technology, and machine learning to monitor plants and all the variables that drive their growth 24/7. Because we control the entire process from seed to store, Bowery farms use zero pesticides, 95% less water, and are 100+ times more productive on the same footprint of land than traditional agriculture. Bowery produce is currently available at select Whole Foods and Foragers stores in the Tristate area, and featured on the menus of Tom Colicchio’s New York restaurants Craft and Temple Court. Based in New York City, the company has raised $27.5M from leading investors including General Catalyst, GGV Capital, GV (formerly Google Ventures) and First Round Capital.

We are an equal opportunity employer. We welcome people of different backgrounds, experiences, abilities and perspectives. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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