Director of Key Foodservice Accounts

Tender Belly

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COMPANY: Tender Belly
TITLE: Director of Key Foodservice Accounts
REPORTS TO: Founder and Chief Executive Officer
LOCATION: Must live in Western United States (Denver HQ)

Tender Belly is a rapidly growing branded meat company (the “Company”), based in the Denver, CO area. With over $10 million in sales, Tender Belly sells “Certified Awesome” products, including the best bacon you have ever tasted, to customers in the foodservice and grocery channels, as well as online. The Company’s Founder/CEO and private equity investor have decided to hire a Director of Key Foodservice Accounts to immediately assume responsibility for key foodservice account sales (as detailed below). This is an exciting opportunity to join an emerging brand in an entrepreneurial environment as the Company is augmenting its team in several key functions to support its rapid growth objectives.

We are seeking Director of Key Foodservice Accounts who thrives in a fast-paced, start-up culture and seeks to become a high-impact leader and thought partner within a dynamic executive team. You will manage a high-growth portfolio of key chain accounts and be expected to develop more of the same. You will achieve quarterly sales goals that you help establish along with the leadership team. You will manage and build the key account sales pipeline to convert profitable strategic accounts aligned with the Company’s growth objectives. We seek a leader who will collaborate with the leadership team to develop and establish a strategic sales funnel, to identify and develop targeted customers, and meet company revenue and profitability goals. More specifically, your responsibilities will include but are not limited to:
- Create a culture of success through leading by example. This is a hands on “doing” role that puts you on the front lines of both day-to-day strategic account management and new business development
- Management of current key account relationships with high-growth restaurant chains, supported by our experienced and passionate field sales team, and close new strategic opportunities
- Set and achieve sales strategies and goals in collaboration with the leadership team, ensuring brand messaging consistent with the Company’s efforts in retail and e-commerce
- Provide detailed and accurate sales forecasting
- Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions
- Work closely with the product development function to create innovative product collaborations that meet key account needs
- Travel for in-person meetings with customers and distributor partners
- Represent the Company at key executive functions where customers or key prospects are present
- Clearly articulate the value proposition of Tender Belly to prospective customers
- Keep internal team members and shareholders updated on sales progress
- Lead key account pipeline reviews with leadership team

Experience, Capabilities and Skills
- Bachelor’s degree at minimum
- Eight or more years in foodservice sales, including at least three years focused on selling to regional and national restaurant chains
- Understanding of the importance of consultative selling, collaborative product development, and kay account profitability analysis
- Excellent problem solving and analytical skills
- Strong interpersonal and communication skills (written and verbal)
- Professional integrity, character and commitment
- Effective time management skills
- Highly computer literate: CRM applications, Excel, PowerPoint

What you’ll need to do in the first 90 days in this role:
- Assume top-to-top management role for current key accounts
- Align on key account targets and priority geographies for expansion
- Work with founder/CEO to develop relationships with existing core customers
- Provide a reliable forecast for the following two quarters and maintain on a rolling basis
- Coordinate with field sales team to maximize the impact of field activities
- Gain the respect of each member of the executive leadership team

What you’ll need to do in the first six months in this role:
- Drive growth with existing key accounts
- Open up new key accounts that are consistent with company objectives
- Complete 2019 budget with bottoms-up customer approach
- Develop a positive reputation within and outside of Tender Belly as an honorable and respectable problem solver and company spokesperson

The Director of Key Foodservice Accounts will receive a market compensation package. The role would include a market base salary, an annual bonus opportunity and, over time, potential for participation in an equity incentive based on performance.

Please submit resume with TENDER BELLY FOODSERVICE SALES in subject to us at

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