EComm Channel Manager

Flow Alkaline Spring Water

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About Flow Alkaline Spring Water:

We are North America’s first social water brand, dedicated to the pursuit of positive experience and providing the highest quality water in the world, with a reduced environmental footprint.

Founded by serial entrepreneur, Nicholas Reichenbach, Flow offers consumers an environmentally friendly alternative to plastic bottled water with the added healthful benefits of drinking naturally alkaline spring water from a local and sustainable source.

“We imagined a bottled water brand that was naturally healthful, not filtered or altered tap water owned by a major corporation. We looked for an alternative to the plastic bottle, a package with the lowest possible carbon footprint. We stopped looking and we started creating.” - Founder & CEO, Nicholas Reichenbach


Flow is looking for an experienced e-commerce channel manager to lead our online retail presences including owned (Amazon) and partnered channels (retailer online stores). Must have a passion for technology and data-driven sales operations. You will be responsible to plan and execute eCommerce growth in conjunction with sales and the marketing teams.

What you will do at Flow:

  • Oversee management of all eCommerce channels across North America

    • Current owned channels

    • Partnered wholesale channels

    • Build for success on new channels

  • Achieve and track eComm KPIs (Key Performance Indicators) set forth in the marketing and sales plans

  • Drive sales and responsible for P&L and budgets for all eCommerce channels.

  • Set up, manage, and optimize product listings across all eCommerce channels (including product title, descriptions, images, keywords, and other contents).

  • Monitor daily sales, product listing status, account health, and system notifications across all eCommerce channels.

  • Set up, manage, and monitor promotions across all eCommerce channels.

  • Manage and resolve ad-hoc channel issues (including issues in system integration, product listing, promotions, etc.)

  • Monitor feedback, rating, reviews and provide instant feedback to customer support, sales, marketing, and product team.

  • Monitor search results ranking on Amazon and Google, monitor and maintain Google Analytics integration and KPI tracking, and perform SEO optimization.

  • Understand and optimize based on the latest eCommerce trends with a “shopper-centric” thinking, and actively seek new ways to improve the eCommerce experience.

  • Maintain effective, cohesive, and engaging brand messaging across all eCommerce channels.

  • Lead in understanding product line specific key business objectives and develop growth strategy through qualitative analysis and quantitative data.


  • Lead Amazon business and drive incremental revenue

  • Work to build relationship with Amazon contacts

  • Manage presence on Seller Central

  • Maintain A+ product pages

  • Lead Amazon marketing programs

  • Collaborate to develop ways to get better exposure

  • Work with operations and logistics on inventory, process & day to day management

  • Manage customer service, reviews, returns and order fulfillment

Partnered channels:

  • Development of programs designed to drive aggressive sales volume growth for our online partners.

    • Retailer e-stores

    • Online delivery services such as Instacart, Prime Now etc...

  • Manage online brand experience across third party partners including: copy optimization, marketing programs, product setup.

  • Develop, document and continuously measure against agreed goals enabling Ecommerce customers to achieve goals.

  • Create similar consumer experience across many different sites

What you will need to succeed:

  • A deep understanding of Flow and enthusiasm as an ambassador that exudes the brand and all that it stands for

  • Strategic and tactical planning

  • Detail oriented

  • A love of data and metrics

  • Analytical skills and the ability to synthesize information to develop understanding of key insights.

  • Results oriented and focused on ROI.

  • Self-motivated and positive person that works/plays well with others, especially cross-functionally.

  • Excellent written and verbal communication skills

  • Intellectual curiosity

  • Bias for action

Education & Experience:

  • Bachelor’s degree in engineering, science, marketing, communication, or related field.

  • 3-5 years experience in eCommerce management and operations experience with Amazon Seller/Vendor Central, Ebay Seller Center, Walmart Seller Central, Shopify, BigCommerce, Mangento, WooCommerce, or others.

  • Knowledge of Salesforce and Salesforce Marketing Cloud preferred

  • Working knowledge of web design principles, best practices, user experience design, and content management platforms.

  • Must be sales driven, detail-oriented, data and metrics driven with a track record of performance excellence, exceeding targets and objectives.

  • Experience with data analytical tools.

  • Solid understanding of ecommerce, PPC, SEO & SEM.

  • Experience with global eCommerce including partnerships and go to market strategies

How To Apply:

If you are interested in this role at Flow Alkaline Spring Water please email your resume and a one-page (or less) summary of why you want to work with us. You can send your details with the subject “eComm Channel Manager” to

For more information visit

Find @Flow on Instagram, @FlowHydration on Twitter and Facebook at #BeInTheFlow

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