Demand Gen & Digital Marketing Manager

Bedrock Analytics

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Digital Marketing Manager Overview

Bedrock is seeking a motivated, experienced Demand Generation and Digital Marketing Manager at our rapidly growing CPG-focused tech company to generate and nurture our B2B sales pipeline, in addition to building a world-class customer experience. He or she will be responsible for developing and building demand generation and digital marketing programs to meet revenue goals.  Responsibilities include developing a strong operation backbone of marketing tools and technologies to help the company scale.

The Demand Generation and Digital Marketing Manager will create and execute on the demand generation strategy for the business. A successful candidate will have a keen understanding of how to efficiently and effectively manage marketing resources to maximize business growth. He or she will define, create, execute and measure integrated marketing campaigns across a variety of channels with a focus on targeting sales managers in the consumer packaged goods (CPG) vertical.

This person will serve as the expert in our marketing automation system with a critical focus on scaling our customer base through online marketing. He or she will help us build our customer base, engage potential customers, reduce lead acquisition costs and increase customer engagement. This position will initially report directly to the CEO in Oakland, CA and over time to the VP of Marketing.

Position Requirements

  • Develop and execute demand generation strategy leveraging key channels such as email, website, referrals, paid media, paid search/PPC, social media advertising and partners to achieve team and company-level goals and objectives
  • Own lead management process and accelerate pipeline generation and velocity
  • Track pipeline sourced from marketing channels from lead creation to revenue and analyze information to improve budget allocations and decision making
  • Devise and implement strategies to drive website traffic
  • Develop and run topical multi-touch, multi-attribution campaigns to elevate brand recognition and engagement
  • Assist with customer technology product adoption through digital communication and incentives
  • Manage MarTech stack to drive best-in-class data capture, cleansing and management and review new technologies to keep the company at the forefront of developments in digital marketing
  • Manage and expand the capabilities of our marketing automation system and implement and maintain integrations with third-party platforms
  • Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
  • Manage priorities and timelines effectively to meet critical deadlines
  • Evaluate, recommend and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms and launching campaigns
  • Train and collaborate with sales representatives on relevant campaigns/promotions and marketing technologies
  • Manage demand generation budget and expense tracking
  • Manage relationship with marketing & PR agency and collaborate with internal/external web development and creative resources

Skills, Experience & Qualifications

  • Solid understanding of SEO & SEM principles
  • Proficient CRM/HubSpot user
  • Experience building and maintaining a MarTech stack: Hootsuite, Hubspot, Google Adwords/Analytics, LinkedIn, Yesware, Inspectlet and Zoominfo
  • Experience managing people, agencies and vendors
  • 2-5 years of B2B demand generation/marketing automation experience
  • Bachelor’s degree required
  • Proven success in enabling organization or business unit to achieve its revenue goals through building highly effective demand programs
  • Experience creating enterprise account-based marketing in addition to small-medium business marketing programs
  • Expert in lead scoring, nurturing programs, list management, segmentation and targeting
  • Great track record of working across sales, marketing, customer success, technology and executive teams
  • Understanding of demand generation best practices, especially in relation to digital prospect journeys
  • Demonstrated experience defining and measuring programs, including analytics and reporting, and translating information into consumable executive-level and investor-facing updates
  • Superior project management and organization skills
  • Strong writing and editing skills
  • Excellent communication and interpersonal skills
  • Ability to take ideas and execute a solution with speed
  • Big picture thinker with meticulous attention to detail
  • Appetite for experimentation, innovation and taking risks
  • Results oriented; highly analytical and metrics driven
  • Ability to solve complex problems
  • Self-starter who takes initiative; strong sense of ownership and urgency
  • Enjoys working in a highly collaborative, fast-paced environment
  • Excellent design aesthetic

Preferred Experience

  • Experience working in SaaS
  • Experience working in data and analytics
  • Experience with retail and/or CPG industries

About Bedrock Analytics

Bedrock Analytics powers the growth of today’s leading CPG manufacturers. The company’s cloud-based analytics platform and insights automation tools enable sales managers and business analysts to harness the power of data to craft powerful sales presentations that capture market share and drive increased revenue. Tracking more than $100 billion in CPG sales across more than 80 categories every month, Bedrock’s simple, powerful analytics platform and machine learning algorithms enable anyone within an organization to quickly and easily get the insights they need to close more deals. For more, visit


  • We offer comprehensive and competitive medical, dental, and vision benefits
  • Competitive salaries
  • Flexible spending account
  • Commuter Pre-tax benefits
  • 401(k) retirement plan
  • Competitive equity option grants      

Job Type: Full-time

Education: Bachelor's degree

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