Taproom Marketing Manager

Lord Hobo Brewing Co

Apply for this Job

TAPROOM MARKETING MANAGER

For three years, Lord Hobo Brewing Co. has been crafting World Class beers and remarkable brand experiences in our home market and beyond. Our taproom at our mothership in Woburn, MA is undergoing a massive redesign and renovation which will include a significantly increased capacity, the implementation of a 10-barrel brewhouse & pizza kitchen, and a fresh new retail store. The Taproom Marketing Manager is a full-time position that will work directly with the LHBCo Marketing team and General Manager to identify and execute appropriate taproom advertising, targeting, and programming to help crush Lord Hobo’s next phase of growth.

Responsibilities would include:

Crafting the Culture:

  • Develop curated, thoughtful, taproom event programming to drive discovery, engagement, conversion, and advocacy for the Lord Hobo Brewing Company brand.

  • Drive consistent attendance to the LHBCo Taproom and deliver on-brand, share-worthy experiences.

  • Maintain a calendar of carefully curated brand centric events and coordinate event promotion.

  • Support LHBCo’s goal of creating a raving fan culture through clear communication surrounding events and the Taproom experience.

  • Create and capture top tier memorable and engaging content that builds our brand fan community and engagement level.

  • Work very closely with Assistant General Manager and General Manager to develop and maintain relationships with businesses, organizations and consumers to book private parties, events, and fundraisers.

  • Including but not limited to:

    • Reserving space from inbound requests

    • Identifying needs and opportunities of potential clients

    • Negotiating contracts and completing the sales cycle

    • Ideating, planning and executing all details of events

    • Manage and maintain the taproom calendar of events including private, LHBCo produced experiences and fundraisers that align with our CSR strategy.

Keeping it fresh:

  • Manage all YELP, Untappd for Business, Google Business consumer facing reviews and pages.

  • Ensure that the LHBCo website and onsite tap list presence is always accurate and up to date.

  • Foster a strong sense of community for the Lord Hobo Brewing Co. taproom clientele and any guest that walks through our doors at all times.

  • Develop a process for capturing consumer feedback, to consistently elevate the brand experience.


Living the Hobo Life:

  • Serve as the liaison between the Taproom General Manager and LHBCo production team to execute taproom-only draft and can releases, promotion and communication calendar

  • Develop and implement VIP/Members Only Programs in conjunction with the General Manager, and marketing team members, including but not limited to tours and events.

  • Proactive in identifying opportunities for sponsorships and partnerships with local and national businesses, organizations and charities.

Graphic Design:

  • Manage and execute graphic projects in coordination with General Manager including but not limited to: poster creation, invitation creation, social media advertising for Taproom specific events.

  • Experience with Photoshop, InDesign, Illustrator or other recommended Graphic Design software.

Required Knowledge, Skills, and Abilities:

  • Intense passion for craft beer and developing a unique brand experience.

  • Process and results driven team player, with the ability to multitask in a fast paced environment while managing expectations and delivering on set goals.

  • Creative, strategic thinker with proven strong organizational skills.

  • PC and/or Mac skills, specifically G-Suite and POS Systems.

  • Autonomous leader, with a self-motivated approach, who welcomes constructive coaching.

  • WICKED detail-oriented with strong work ethic and dedication to brand.

  • Proven event planning and execution skills for events of multiple sizes.

  • Excellent interpersonal and external communication skills, amongst all levels of the business; verbal, written.

  • Ability to travel as needed (%TBD)

Wishlist:

  • Minimum of 4 years of experience in multi-store, retail management/supervisory experience.

  • Craft beverage industry and/or restaurant and hospitality industry experience a HUGE plus.

  • Awesome music taste, you’ll be working closely on the playlists for the brewery, we’re a pretty eclectic group...

  • Loves dogs - our brewery dog Boss asked that we put this one on the list

Compensation:

We offer a competitive compensation package based on experience level. Our benefits package includes: medical, dental, vision, and supplemental insurances.


How to apply:

If you are ready to join the Lord Hobo team, email your resume and a cover letter to careers@lordhobo.com.

Lord Hobo Brewing Company is proud to be an equal opportunity employer.

Apply for this Job