Field Sales Representative Florida Area

Wicked Weed Brewing

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The Field Sales Representative is the first point of contact for the brewery. The purpose of this position is to increase Wicked Weed Brewing’s sales by building strong relationships with our distributor partners and key accounts, assisting in educating their staff and customers about our beers and culture. To increase brand presence, promote and foster brand loyalty and ensure product quality through key account calls.  It is expected that 80% of your time spent is in the marketplace. The ideal candidate will have experience in the Florida market and live within a reasonable distance to support the Florida market.

Essential Duties and Responsibilities:

  • Establish regular contact and build relationships with key decision makers at key accounts with a focus on “pull through” not “force in” sales technique.
  • Conduct sales calls to on and off premise retailers with distributor level personnel, securing sales through new placements.
  • Establish an action plan prior to visiting market, utilizing sales reps, VIP information and appropriate collateral/sales materials.
  • Explain in detail, the company’s history, community involvement, beer portfolio and short- and long-term vision. Explain the long-term growth and profit potential of the craft beer industry, specifically Wicked Weed Brewing.
  • Provide distributor partners and key accounts with sales literature, technical assistance and sales training and education.
  • Assist all distributor partners in promoting sales of the products, beer launches, seasonal and brewery initiatives, helping build consumer acceptance of the products.
  • Ensure premium position on all Wicked Weed Brewing products.
  • Manage distributor partner activity, including, but not limited to, program development and implementation, monthly and quarterly sales meetings, and promotional calendar development and execution.
  • Coordinate planned sales and staff tastings/training.
  • Conduct promotions at bars and restaurants, samplings at retails stores and brewery visits for retailer. 
  • Manage each event from beginning to end, in terms of support, POS, manpower, etc. ensuring Wicked Weed Brewing the best possible image to the consumer.
  • Coordinate planned on-site promotions during peak business hours and planned beer dinners outside of normal promotions.
  • Manage all distributor partners’ POS inventory on a monthly basis.
  • Ensure the distributor’s inventories and retail trade are rotated properly and are in code.
  • Ensure proper use of available legal point of sales items throughout territory.
  • Be familiar with draft system dynamics and have the ability to troubleshoot when necessary.
  • Perform ongoing quality control of beer outside of brewery. The ability to spot poor beer rotation, dated or damaged product, proper line cleaning protocols, and evaluation of overall draft system performance is crucial.
  • Responsible for maintaining, repairing and cleaning of Wicked Weed Brewing’s draft equipment used at marketing events or off-site promotions.
  • Ability and willingness to maintain flexible work schedules.  Frequent travel, weekend and extended workdays are necessary.
  • The ability to drive a motor vehicle to and from accounts continuously.
  • Complete and submit weekly and monthly market visit recaps and reports, quarterly goals and expense reports. 
  • Attend all sales team meetings, as requested.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills and Abilities:

  • Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders.
  • Demonstrated knowledge of Microsoft Office programs.
  • Ability to work independently with little supervision – self-motivated.
  • High level of craft beer product knowledge.
  • Excellent oral, analytical, written, and group presentation communication skills.
  • Strong organizational & planning skills.
  • Must possess a valid driver’s license

Education and/or Experience:

  • Bachelor’s degree preferred.
  • Two years of industry experience selling craft beer.
  • Strong knowledge of the local market for craft beer.
  • Experience in both distributor and supplier side.
  • In depth knowledge of, and direct experience in, the craft beer scene in this geography.

Work Environment:

  • The employee frequently must work in an environment with a moderate to high noise level.
  • Regular visits to bars, restaurants, and other retailers of Wicked Weed’s beer are required.
  • Travel is required.

Physical Demands:

  • Performance duties of this job include regularly being required to sit, stand, walk, use hands to finger, handle or feel objects, tools, or controls; talk, hear, and smell.
  • Ability to frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 55 lbs.
  • Ability to frequently reach with hands and arms and stoop, kneel, crouch, crawl and climb.
  • Must be able to participate in critical assessment of beers.
  • Vision abilities required by this job include close vision, distance vision and the ability to adjust focus.
  • The ability to drive a motor vehicle to and from accounts continuously.
  • The ability to travel via car or airplane on a regular basis.

Please provide Resume and Cover Letter.

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