Chief Marketing Officer

Premium Crafted Non-Alocholic Cocktail Company

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Mocktail Club is the brand name of a line of premium non-alcoholic cocktails that are crafted to provide unique and exciting flavors with quality organic and natural ingredients. Ingredients include antioxidants and superfoods, such as pomegranates, cranberries and cucumber. We also add a decaffeinated tea infused with spices, such as cardamom to create tannins and complexities with each sip. Mocktail Club brand is owned by Mumtails, LLC, which is focused on developing healthy non-aloholic drinks. We are looking for someone to join the company as a founding member with the ability to shape the vision od the company.

What You’ll Do:

  • Execute marketing tactics based on brand and customer strategies
  • Develop an integrated brand image and message throughout all advertising, packaging and promotional efforts
  • Lead customer specific marketing program consisting of elements, timing and investment
  • Identify trade shows and consumer events
  • Work to devise and implement a media external outreach strategic plan that increases visibility nationally.
  • Establish and maintain relationships with local and national press and influencers; beverage industry, retail, ecommerce and business publications
  • Cultivate, develop and maintain productive relationships with the media. Maintain current listings of media contacts
  • Create all written communications such as press releases, media pitches and advisories, fact sheets, award submissions, speaking proposals, blog posts, Q&As and related materials
  • Propose new ideas, help to drive content and offer creative ideas while staying current with trends and opportunities
  • Be a key stakeholder in the development, implementation and management of individual social platform
  • Share both organic and paid content establishing KPIs and goaled metrics
  • Develop a rotating 30-day calendar for social platforms, supporting sales and marketing strategies via social content
  • Produce and design highly relevant content experiences for each targeted audiences
  • Provide community management and monitoring
  • Identify brand storytelling opportunities for social channels
  • Analyze and measure Social Media and PR effectiveness to optimize results

What you’ll need:

  • Ability to thrive in a small team / startup environment
  • Very driven and creative in coming up with solutions
  • Innovator in the social space, up to date on the latest engagement tactics, platforms, distribution methods, and overall technologies
  • Established PR track record and media contacts
  • A passion for and expert knowledge of the natural food and beverage industry
  • 3-4 years of experience creating original content and acquiring content in various formats to optimize across unique social strategies to drive engagement, audience acquisition and ultimately revenue
  • 3-4 years of professional experience managing and coordinating social media activities on behalf of a cutting-edge business, brand, individual or group
  • Bachelor’s Degree in Marketing or Communications or related field
  • A love for analytics and an ability to call out key metrics
  • A good eye for design and the ability to source and edit images
  • Understanding of SEO and Content Marketing
  • Experience running paid social campaigns
  • Photography, videography, and design skills are a HUGE plus
  • A passion and expert knowledge of the food and beverage industry

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