Market Manager - Promotions & Sales

Anheuser-Busch

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Summary

Fusion Marketing is actively seeking a Market Manager to support a national sampling program for Anheuser-Busch in San Antonio. The Market Manager will oversee execution of weekly on premise sampling events in key accounts. A successful candidate has:

  • Ability to combine experience and insight to determine how to best meet program needs.
  • Ability to identify problems and provide solutions for the same.
  • Ability to set and communicate clear, aligned goals and monitor team progress.
  • Must be highly motivated and results oriented.

In exchange, Fusion provides the autonomy to “own” your team relationship while engaging in a high-profile program. Fusion provides competitive pay, and career growth potential in a fast-paced, fun agency environment.

Education & Experience

  • MUST reside in San Antonio, TX area
  • Bachelor’s Degree in Marketing or a related industry
  • 3-5 years of experience managing Brand Ambassador teams
  • Proven success in the execution and evaluation of sampling programs
  • Experience with recruiting, interviewing and training Brand Ambassadors
  • Experience in creating weekly schedules with specific parameters for execution
  • Experience with approving team events, recaps and payroll systems
  • Experience in the alcohol or beverage industry preferred

Responsibilities

  • Manages all aspects of Brand Ambassador team including: recruitment, training, weekly event execution and reporting.
  • Provides direction to Brand Ambassadors, constantly evaluating performance.
  • Responsible for creating Brand Ambassador schedule adhering to program goals.
  • Maintains a working partnership with local Wholesaler and key accounts.
  • Performs pre-calls and checklists in preparation for sampling events.
  • Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
  • Monitors event execution while ensuring all key brand KPI’s are achieved.
  • Submits program deliverables accurately and on time each week.
  • Performs additional duties as assigned.
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